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FirstDibs in Marketing for Entrepreneurs

Cause over brand: An integral rule in transformative insighting in social marketing

Social marketing campaigns must focus on the cause instead of the brand. Business owners should remember that marketing is about appreciation, not manipulation.

Dear Amor, Our brand recently closed a partnership with this organization that’s quite active in driving CSRs and advocacies in the health community. I am assigned to spearhead the team that’s working on the communication direction for the entire campaign. I am ...

by Amor Maclang  | August 13, 2014 07:00:00
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