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News and Events

Last Week's Facebook Outage Proves Why you Shouldn't Neglect Email

Ensure your content gets seen -- even when social media is going haywire

Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' content marketing into limbo -- and teens into a near-crisis.The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend ...

by Nick Wolny  | March 21, 2019 02:00:00
Run & Grow

5 Reasons to Stop Posting Hype on Social Media

Customers are wising up to the over-exaggerated lifestyles they see online

I'm sure you've seen the fancy cars, houses and wads of cash that social media influencers love to flaunt. In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped bring in sucker customers.As social ...

by Luis Congdon  | July 13, 2018 06:00:00
Run & Grow

(Infographic) The ROI of Social Media

When you're spending lots of time and money on social media, you should know how it's helping your brand

No matter what business you’re in, social media is a necessity. And when you’re spending time and money building your brand’s social presence, it’s important to know whether these efforts are making an impact.Of course, social media can be tough. But the good news ...

by Rose Leadem  | July 10, 2018 12:00:00
Run & Grow

5 Examples of Small Businesses Using Facebook Advertising

Facebook Ads are incredibly helpful tools when growing your business

As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for companies of every size and industry, with no minimum ...

by Kimberly De Silva  | April 28, 2018 12:00:00
Run & Grow

(Infographic) A Small-Business Guide to Facebook Insights

Facebook Insights is an incredibly helpful tool -- if you know how to use it correctly

Facebook is more than just status updates and photo albums -- it's a major marketingtool for businesses. However, if you don't know how to use it properly and take advantage of all it has to offer, you might as well not use it ...

by Rose Leadem  | April 12, 2018 02:00:00
Run & Grow

Here's Why You Need to Stop Worrying About Facebook 'Likes' in 2018

The only metric that matters is revenue

Engagement is the worst way to judge the success of your content.This may surprise you to hear, because most people base success on the amount of traffic you get, how many "likes" a Facebook posts has and how many shares an article creates.Look, these metrics matter to ...

by Scott Oldford  | March 02, 2018 06:00:00
Run & Grow

4 Social Media Stars Explain How You Can Get More Instagram Followers

These tech-savvy entrepreneurs break down how you can use your Instagram followers to grow your business

The very first Instagram photo was taken by its founder, Kevin Systron in Mexico in 2010. I find it fitting that it was of a dog. We all know pets are a big hit on Instagram.  However, Instagram has become more than a site to ...

by Matt Sweetwood  | February 24, 2018 12:00:00
Run & Grow

A Guide to the Ideal Image Sizes for Your Social Media Posts

Different social networks require different image sizes

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017.You've got all the great tools to create engaging images for social media. You know what the brain loves about ...

by Kevin Lee  | September 07, 2017 08:00:00
News and Events

Facebook helps Filipina entrepreneurs with #SheMeansBusiness

The social media giant introduces a portal for women to grow their business

Recognizing the importance of women entrepreneurs, Facebook is partnering with organizations and experts to provide advice, knowledge and tools to give more women across the country the practical support they need.#SheMeansBusiness is a resource and community portal targeted specifically for women who ...

by Nicai de Guzman  | August 07, 2017 11:00:00
News and Events

5 Facebook Trends that Pinoy SMEs and Advertisers Need to Know

Learn these mobile trends to maximize opportunities in time for the holiday season

The “ber” months in the Philippines signal the start of the holiday season, and with it, the biggest shopping event of the year. This year, Filipino brands and businesses, whether big or small, have the opportunity to harness the power of mobile ...

by Nicai de Guzman  | August 04, 2017 11:00:00
Run & Grow

7 Ways to Turn Instagram Followers Into Customers for Life

Rreach out to prospects and make them want to buy from you over and over again

If you don’t take action, the product, program or service you offer won’t be able to help those who need it so much. You need to put yourself out there so your audience can be reached. One way to make this happen? Start ...

by Kim Walsh-Phillips  | June 12, 2017 06:00:00
Run & Grow

Social Media Matters in Marketing for More Reasons Than You Think

Sell yourself, build your brand and engage your audience

If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums.If you ...

by Jordan French  | April 28, 2017 12:00:00
Run & Grow

Expert Strategies to Make Facebook Worth Your Time

Make sure you know what's working

A: Facebook “pages” -- which are for organizations, as opposed to “profiles” for people -- can be confusing for entrepreneurs. That’s understandable: You’ve spent years building a following, panning for likes and creating posts to entice your customers, but you don’t actually own any of ...

by Entrepreneur US Staff  | January 18, 2017 12:00:00