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News and Events

Last Week's Facebook Outage Proves Why you Shouldn't Neglect Email

Ensure your content gets seen -- even when social media is going haywire

Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' content marketing into limbo -- and teens into a near-crisis.The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend ...

by Nick Wolny  | March 21, 2019 02:00:00
Run & Grow

5 Examples of Small Businesses Using Facebook Advertising

Facebook Ads are incredibly helpful tools when growing your business

As a small business owner, you might be shying away from paid online advertising in fear of it taking a large chunk out of your budget. Facebook, however, provides a business tool for companies of every size and industry, with no minimum ...

by Kimberly De Silva  | April 28, 2018 12:00:00
Run & Grow

Social Media Matters in Marketing for More Reasons Than You Think

Sell yourself, build your brand and engage your audience

If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums.If you ...

by Jordan French  | April 28, 2017 12:00:00
Run & Grow

Here's How to Master Facebook Advertising and Why You Must

Facebook offers powerful and easy-to-learn tools to reach your audience on their terms

Social media ads are the norm for entrepreneurs both as consumers and business owners, so it’s a safe guess that most entrepreneurs realize the power and reach of Facebook's targeting capabilities.  Maybe you’ve tried Facebook advertising but it wasn't as effective as you hoped, ...

by Lesya Liu  | April 27, 2017 06:00:00
Run & Grow

6 Must-Do's for Effective Social Media Marketing

Six marketing experts give their best advice on how to grow an audience, regardless of your budget

A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can ...

by Jonathan Long  | April 05, 2017 01:00:00
Run & Grow

8 Social Media Secrets Every Entrepreneur Should Know

Secret avenues that can lead you to big social media strategy success

When I first stepped into the world of social media marketing, I thought it was as easy as putting together a list of Facebook posts and hitting publish. I was dead wrong. Good social media is evocative and connects with your specific audience ...

by Andrew Medal  | March 28, 2017 01:00:00
Run & Grow

My Love Affair With Facebook

Globally, there are more than a billion people with Facebook accounts. That's the only social media statistic you need to know

Back in 2004, Mark Zuckerberg was hanging out in a Harvard dorm room putting together Facemash, a website that would put pictures of girls’ faces side-by-side and allow users to play a game called “hot or not”. Soon after, it morphed into ...

by Grant Cardone  | January 23, 2017 12:00:00
Run & Grow

How a Contest or Giveaway Can Attract Business Prospects

Find out how to attract attention from customers and the media with a contest

The following excerpt is from Wendy Keller’s book Ultimate Guide to Platform Building There are two good reasons to consider giving things away via contests, raffles and giveaways. First, these attract a lot of attention for your business because people love the idea ...

by Wendy Keller  | December 23, 2016 12:00:00
Run & Grow

What Social Media Tools Provide The Greatest Return?

If you don't have a lot of resources, you should focus on these tools to grow your audience and brand

Q: Which one social media tool has generated the greatest return for you? And how did you use it?A: I’m going to cheat a little bit here, because the tool that’s driven the great results for me on social media and other channels ...

by Aaron Agius  | December 16, 2016 12:00:00
Business Ideas

Hoy!: The social network that can turn you into an influencer

A biz that started in a viewing of Transformers is now transforming fans into ‘evangelists’

Call them what you will—ambassadors, advocates, champions—but these prominent personalities have become a crucial part of contemporary image-building online. What was once the territory of celebrity endorsers and bloggers has now been democratized by Hoy!, a rewards app that splits the difference ...

by Victoria Vizcarra  | November 21, 2016 06:00:00
News and Events

7 unexpected winners and losers from the US presidential election

Somewhat like in the Philippines, social media and technology were major players in the US election

The outcome of the United States presidential election revealed many things about the issues facing the country, what we American care about and what divides us. But the candidates weren't the only winners and losers here.Read on for some of the unexpected ...

by Nina Zipkin  | November 16, 2016 12:00:00
News and Events

Dead or dying: Is Twitter still relevant for businesses?

While it's easier for established businesses to gain attention in Twitter, it's harder for SMEs

Most of us recognize the little blue bird logo of one of what was once the most popular social networking platform for users to connect with each other and with others around the globe. Twitter, a microblogging platform where users can post ...

by Entrepreneur Staff  | October 31, 2016 04:00:00
Run & Grow

25 fantastic examples of brands using Instagram

If you’re not following them yet, take a peek here

With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site – it’s a platform for engaging fans and showing off the best side of your ...

by Sujan Patel with Elyssa Christine Lopez  | October 26, 2016 05:00:00