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News and Events

7 unexpected winners and losers from the US presidential election

Somewhat like in the Philippines, social media and technology were major players in the US election

The outcome of the United States presidential election revealed many things about the issues facing the country, what we American care about and what divides us. But the candidates weren't the only winners and losers here.Read on for some of the unexpected ...

by Nina Zipkin  | November 16, 2016 12:00:00
Run & Grow

Use these free online tools to listen to your customers

Doing market and consumer research on the web has never been easier

Our lives have inevitably spilled over digital and this also proves true for the customer experience. With more and more people gaining access to the internet, customers now find it comfortable to express their feedback on the world wide web.While the internet ...

by Nicai de Guzman  | October 16, 2016 03:00:00
Run & Grow

Do you really need to quit social media?

You might not need to quit, actually, if you can unsubscribe, unfollow, or unfriend

Nearly every one of us has that friend: The one who claims he or she spends too much time on social media and is shutting down all online accounts. These posts always leave us baffled. It’s the modern-day equivalent of "The Boy Who Cried ...

by Entrepreneur US Staff  | July 20, 2016 07:00:00
Startup Tips

Operating on a shoestring budget? 20 inexpensive ways to market your business

Try these effective ways to market your business even on a very small budget.

The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of pesos.Related: 3 secret PR weapons to help build your ...

by Kim Garst  | June 23, 2015 02:00:00
Startup Tips

Hi-tech social media listening

What is the best way to monitor and assess social media response to your business campaign? Here are simple steps for measuring effectiveness of programs.

In a recent lecture on digital analytics, Jonathan See, Business Development Manager at iSentia Brandtology talked about a proprietary technology that automates social media monitoring and listening.It’s called Social Express and it aims to provide integrated workspace that seamlessly organizes a holistic ...

by International Institute of Digital Marketing  | October 10, 2014 04:00:00