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Business Ideas

Hoy!: The social network that can turn you into an influencer

A biz that started in a viewing of Transformers is now transforming fans into ‘evangelists’

Call them what you will—ambassadors, advocates, champions—but these prominent personalities have become a crucial part of contemporary image-building online. What was once the territory of celebrity endorsers and bloggers has now been democratized by Hoy!, a rewards app that splits the difference ...

by Victoria Vizcarra  | November 21, 2016 06:00:00
News and Events

7 unexpected winners and losers from the US presidential election

Somewhat like in the Philippines, social media and technology were major players in the US election

The outcome of the United States presidential election revealed many things about the issues facing the country, what we American care about and what divides us. But the candidates weren't the only winners and losers here.Read on for some of the unexpected ...

by Nina Zipkin  | November 16, 2016 12:00:00
Startup Tips

Operating on a shoestring budget? 20 inexpensive ways to market your business

Try these effective ways to market your business even on a very small budget.

The prospect of marketing your business can be overwhelming, especially when you are a small business with an even smaller budget. The good news is that marketing doesn’t have to cost thousands or even hundreds of pesos.Related: 3 secret PR weapons to help build your ...

by Kim Garst  | June 23, 2015 02:00:00
Startup Tips

Getting savvy with Google+

Google+, the second biggest social media networking website in the world, has become another important marketing venue. Here are some factors that make it a recommended social networking site for entrepreneurs today.

Since its launch in 2011, Google+ has grown exponentially to become the second largest social media networking site in the world after Facebook, which currently has over 540 million active users. According to Google 2011 fiscal report, Google+ reached 50 million users ...

by International Institute of Digital Marketing  | June 02, 2014 06:00:00