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Run & Grow

There's Now An AI-Powered Tool That Can Show Which "Influencers" Paid to Boost Their Engagement

Research shows up to 24 percent of influencers have falsely manipulated their engagement numbers

Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers. She worked with 22 different brands in 2018 and charged $1,000 per post.Those brands didn’t realize that 96 percent of Jess’s engagement is fake, the result of a ...

by Hayden Field  | April 06, 2019 06:00:00
News and Events

Last Week's Facebook Outage Proves Why you Shouldn't Neglect Email

Ensure your content gets seen -- even when social media is going haywire

Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' content marketing into limbo -- and teens into a near-crisis.The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend ...

by Nick Wolny  | March 21, 2019 02:00:00
Run & Grow

10 Social Media Trends to Watch in 2019

Users are increasingly leery of the information on social media

As social media platforms have evolved into full-blown communication channels, more brands are relying on these platforms to reach their target audiences.Consumer attention is scattered across various social platforms, not to mention apps and other online diversions. Brands that hope to capture ...

by Deep Patel  | January 04, 2019 06:00:00
News and Events

Here's How to Track How Much Time You're Spending on Social Media

Want to know how many hours you've spent stalking on Instagram today?

It's going to be a lot harder denying how dependent we are on social media. Facebook and Instagram have recently rolled out a new feature that lets its users see how much time they've been using each app via mobile.The new tool, ...

by Steph Sison for Preview.ph  | November 24, 2018 12:00:00
Run & Grow

(Infographic) How 39 Major Businesses Use Instagram Stories

Should Instagram be part of your business marketing strategy?

Instagram Stories have about 300 million active daily users -- and one-third of the most-viewed Stories come from businesses, according to an infographic by 99Firms.com. So, if you want to keep up with the competition, it only makes sense that you might want ...

by Matthew McCreary  | November 13, 2018 06:00:00
Run & Grow

You're Probably Not Even Thinking About One of Social Media's Biggest Dangers

Here's how to protect yourself from identity theft on social media

Social media platforms allow us to stay connected to family and friends that we don't get to see every day, but they also allow hackers and identity thieves to gain access to our personal information. In the last few years, there has ...

by Charley Moore  | October 01, 2018 06:00:00
Run & Grow

Need More Hours Every Day to Grow Your Business? Then Quit These 7 Time Wasters

Between checking Twitter and jetting off to client meetings, where do you find time to run the business?

The entrepreneurial life is busy, which means you can’t afford to waste time on tasks that don’t lead to results. That doesn’t mean you can’t have fun -- even the best entrepreneurs need to take breaks -- but it does mean you should cut ...

by John Rampton  | September 11, 2018 06:00:00
News and Events

In Numbers: Online Anger Over NutriAsia Picket Line Violence

Infographic on internet sentiment before and after the violent dispersal of protesters

On Monday, July 30, NutriAsia Inc., the manufacturer of popular condiments such as Datu Puti vinegar and UFC Banana Ketchup, made headlines after violence erupted between security forces faced and protesting workers and their sympathizers at the company’s factory in Marilao, Bulacan. ...

by Elyssa Christine Lopez  | August 06, 2018 06:00:00
News and Events

Mark Zuckerberg on Why Facebook Won't Remove 'Fake News' and 3 Other Takeaways From His Recent Interview

He opened up about regulating 'fake news,' monitoring content, his mentor and tech's next frontier

“We’re not kids in a dorm room anymore, right?”That’s what Facebook CEO Mark Zuckerberg told Kara Swisher, co-founder of Recode, in a recent podcast interview. The full transcript is available here, but we pulled out some of the key takeaways -- including the ...

by Hayden Field  | July 22, 2018 12:00:00
Run & Grow

5 Reasons to Stop Posting Hype on Social Media

Customers are wising up to the over-exaggerated lifestyles they see online

I'm sure you've seen the fancy cars, houses and wads of cash that social media influencers love to flaunt. In hopes of attracting fans, these influencers like to use hype and fake followers, and for a long time it helped bring in sucker customers.As social ...

by Luis Congdon  | July 13, 2018 06:00:00
Run & Grow

(Infographic) The ROI of Social Media

When you're spending lots of time and money on social media, you should know how it's helping your brand

No matter what business you’re in, social media is a necessity. And when you’re spending time and money building your brand’s social presence, it’s important to know whether these efforts are making an impact.Of course, social media can be tough. But the good news ...

by Rose Leadem  | July 10, 2018 12:00:00
News and Events

OFWs Can Learn Digital Literacy and Small Business Skills with Facebook and OWWA Partnership

These training workshops are available for their families, too

OWWA Administrator Hans Leo Cacdac and Facebook Director of Community Affairs, Asia Pacific Clair Deevy at the Migrants' Workers Day 2018Facebook Philippines and the Overseas Workers Welfare Administration (OWWA) have teamed up to promote digital literacy and small business skills using social media ...

by Nicai de Guzman  | June 27, 2018 10:00:00
News and Events

This Guy Faked His Way To Becoming an Instagram Influencer in 6 Months

Success as an influencer requires a strong knowledge of digital marketing

Scrolling through the comments, I caught a “thank you for coming in.” It was posted by a popular celebrity chef who had hosted me the night before at his residency in an upmarket New York restaurant. It was one of 35 free ...

by Jonathan Jeffery  | June 25, 2018 12:00:00
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