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Bucking the Trend, British Supercar Manufacturer McLaren Will Not Build an SUV

Their CEO says doing so will dilute the brand

Lamborghini has one. So does Porsche, Aston Martin and Maserati. Even Ferrari has confirmed they’ll be unveiling an SUV by 2020 the latest.It’s an easy-to-understand business decision, as sport utility vehicles continue to surge in popularity over small and midsize sedans in the US. ...

by Patrick Carone  | September 09, 2018 12:00:00
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