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Run & Grow

You Can't Be Everything for Everybody, So Stop Trying

You're better off appealing to a small group of loyal customers than trying to attract everyone

There's a fundamental rule in marketing that takes some discipline and some getting used to, but it's undeniably true: You can't be everything for everybody.It's impossible to build a business and market a brand in a way that serves everyone. First of all, you can't possibly ...

by Jim Joseph  | October 07, 2017 06:00:00
Startup Tips

5 Essentials for Connecting With Your Ideal Target Market on Social Media

Half the world is online but your job is finding the fraction of them who will respond to what you are offering

There are so many social networks nowadays, and according to different sources, each one is the most important to your business.Now, as a busy sole entrepreneur, or even as a digital marketing manager who’s faced with time and budget constraints, where do ...

by Lesya Liu  | January 06, 2017 12:00:00

How to transform your business into a brand

Because your brand is an important ingredient to your success, whether you’re a big or small business.

“My business is small. Why should I get into branding? Plus, it’s quite an investment. I can’t afford it.”This is what most small business owners say when the subject of branding comes up in conversations. The truth is, you cannot afford not ...

by Sam Christopher Lim  | April 14, 2016 09:00:00
Run & Grow

Love it, share it: Mrs. Fields targets broader market base through Cookie Cafe

Cookie champion Gerwyn See, president and CEO of Cookie Cafe Franchise System Inc. talks about how Mrs. Fields aims for a new market segment.

The soft, chewy cookies of Mrs. Fields are renowned worldwide, but Gerwyn See went one step further and revolutionized the well-loved brand in the Philippines.As president and COO of the Cookie Café Franchise System Inc., See revitalized Mrs. Fields by launching the ...

by Cathie Carpio and Cathie Carpio  | April 22, 2015 04:00:00
Startup Tips

Homing in for your business' target market

It is a must for entrepreneurs to know their customers. Their operational and marketing efforts should be customized for the target market.

“In marketing, if you have no target, it's not like the motivational speech of ‘Shoot for the moon if you miss, you'll land among the stars,’” writes Michael KaIeikni of Entrepreneur US. “It just doesn't work that way in business. You'll be ...

by International Institute of Digital Marketing  | June 20, 2014 12:40:00
FirstDibs in Marketing for Entrepreneurs

Micro-retailing: The micro details that matter

How can a small business survive intense competition in the market? Small and independent retailers, also known as micro-retailers, should take note of the following recommendations for them to succeed despite a saturated or highly competitive environment.

Dear Amor, I am planning to open a small independent business that will sell home décor, all handcrafted from Mindoro. The thing is, huge stores are transforming into smaller and more demographically targeted chains, and such will make the competition tougher and ...

by Amor Maclang  | May 07, 2014 06:00:00
Business Ideas

Craft a winning sales and marketing plan

Like a business compass, a sales and marketing plan determines your venture\\\'s direction. Here, 4 sure-fire steps to craft a sales and marketing plan that works

A company exists solely to provide a product or service to an end user. But sometimes, even a great product can stumble out of the gate because it lacks the proper ‘push’. After all, if your product doesn’t exist in the minds ...

by Rafael Santos  | June 28, 2013 01:00:00
Business Ideas

Expanding your business to a new location

To expand your business to a new market you need a manageable plan to make it happen.

By expanding your business to a new location, you are effectively broadening your market reach. Bu like all business decisions, it does come with potential nightmares, in the form of a lot of pressures, stress and anxiety, especially when you think of ...

by Rafael Santos  | March 25, 2013 10:00:00