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Run & Grow

Are ‘cold calls’ still possible (and practical) in the digital age?

Got thick skin and can form relationships with listeners? You can still cold-call with success.

What is cold calling? This is the act of calling potential customers who were not expecting to be called to be offered a product or service. Cold calling usually involves phone calls but can also be done through surprise visits by salespeople.Now ...

by Danny Wong  | October 13, 2016 04:00:00
Business Ideas

Selling through the web

E-commerce lets you do business without setting up a bricks-and-mortar store.

People have always been looking out for technological ways to boost their business since the telephone was invented. From the mid-1980s to the early 1990s, some companies used telemarketing to let customers shop without leaving home (though people complained later that some ...

by Val J. Gonzales  | October 16, 2012 10:00:00
Business Ideas

Developing direct relationships with your clients

More companies are using direct marketing as an effective tool for establishing and expanding a direct relationship with customers.

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. There simply is too much “noise” to contend with in both the ...

by Raymond A. Martinez  | May 21, 2012 03:00:00