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Startup Tips

Fad businesses: Catchy but risky

Shawarma, roasted chicken, pearl shakes, and rubber clogs have one thing in common in the Philippine setting: they were once touted as market changing businesses, and recognized as burgeoning segments in their own right. However, their mercurial rise was almost as precipitous ...

by Rafael Santos  | May 17, 2013 10:00:00
Business Ideas

3 tips for DIY market research

Even small, cash-strapped businesses need to conduct market research.

Many businesses often struggle with these questions: 1) Is there a need for my product or service?; and 2) How can I differentiate my offerings in a competitive or saturated market? If you need exhaustive and accurate answers, then you have to ...

by Jet Ramos-Cruz  | February 29, 2012 03:00:00
Business Ideas

The 3 benefits of great copywriting

How do you boost the value of your product or service? Mind your language.

Think of a product you like, and chances are, you\\\'ll immediately recall the tagline from its TV or radio ad. You can credit effective copywriting for that. “Copywriting—in its strictest, marketing-related sense—refers to the words used in advertisements and commercials, written for ...

by Eileen Ang  | February 22, 2012 03:00:00
Startup Tips

Got attitude? Watch out for habits that kill success

Two attitudes that prevent your network marketing riches from happening.

Amazing success in network marketing happens to less than one percent of those who attempt it. But those who do achieve success get to transform their lives from ordinary to magical! So what do the other 99 percent need to be aware ...

by Jopet Pedroso  | February 21, 2012 11:00:00
Startup Tips

The virtues of insurance

Getting insurance for your business is not just an expense. It can also be a very sound investment.

In business, “Better safe than sorry” entails more than just avoiding mistakes in operations or in building the brand’s image. It is also about protecting assets from unavoidable, unpleasant circumstances, both man-made and natural.[related|post]While some business owners consider insurance as an expense ...

by Eyes Gonzalez  | February 03, 2012 03:00:00
Startup Tips

Entrepreneurship seminars to get you started

Educating yourself need not be expensive.

The best way to start your journey as an entrepreneur is to learn as much about the business process as you can. The price of educating yourself need not be expensive. There are many websites online that guide you through the process ...

by Entrepreneur Staff  | February 02, 2012 05:00:00