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Franchising

Franchise Talk: Piolo for Turks and DJ for Shawarma Shack -- Who Did it Better?

Brand lessons from the Shawarma brand war

This time last year, shawarma food outlet Turks launched their brand with Piolo Pascual as brand ambassador. Last May 6, up-and-coming brand The Shawarma Shack launched its own campaign featuring fellow celebrity Daniel Padilla on the Sunday noontime variety show ASAP.Who did it ...

by Velle Cacha  | May 28, 2018 09:00:00
Franchising

Franchise Talk: How to Reach 100 branches Within 3 Years

These franchise brands grew to over 100 stores less than 3 years after franchising

Awardees of the Francorp 100 Club (middle four): Farron Café, Turks Shawarma, Mr. Quickie, Infinitea, LC BigMakTwo decades ago, having 100 stores was the lifetime goal of most entrepreneurs. But with the development and growth of franchising in the Philippines, 100 stores ...

by Sam Christopher Lim  | November 12, 2017 09:00:00
Franchising

Franchise Talk: How Much is a Shawarma Stall Franchise? Here’s a Quick Guide

Essential information if you're thinking about investing in the shawarma business

Despite its Mediterranean origins, the famous shawarma street food has found a home in the Filipino consumer market. The freshly shaved and chopped grilled meat wrapped with fresh veggies in a pita bread, made more flavorful with unique sauces and spices, has ...

by Velle Cacha  | October 08, 2017 10:00:00
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