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Run & Grow

(Infographic) Why Word-of-Mouth Marketing Matters

Here's why it's important to get people chatting about your brand

From social media to banner ads and SEO, there are a number of ways companies market their goods and services. However, the most trusted source is usually from a person’s friends, family or colleague.When people hear about something from someone they trust, they’ll instinctively trust ...

by Rose Leadem  | September 18, 2018 02:00:00
Business Ideas

Harness the power of word-of-mouth

Tips on leveraging one of the least expensive marketing strategies

If you have hurdled the initial challenges of setting up the business--raising capital, knowing your target market, and coming up with the initial stocks of your products--you are perhaps only halfway through the startup process. Those stocks will remain on the shelves ...

by Mari-An Santos  | July 13, 2012 10:00:00
Business Ideas

5 tips to boost your word-of-mouth campaign

And how it can help your business

We have heard it over and over again: the best endorser for any product is a satisfied customer who has actually bought and used the product.There are two things to remember about word-of-mouth. First, it’s more credible than an actual advertisement as ...

June 27, 2011 06:00:00
Business Ideas

10 tools that will boost the credibility of your word-of-mouth campaign

Useful tips ahead of Entrepreneur Philippines networking night

Word-of-mouth campaigns remains to be one of the most effective tool in communicating one’s business. After all, it’s free and it works. But there’s more to word-of-mouth campaign than just having some people chatting about your product. columnist Ivan Misner shared ...

June 08, 2011 04:00:00