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Run & Grow

(Infographic) Why Word-of-Mouth Marketing Matters

Here's why it's important to get people chatting about your brand

From social media to banner ads and SEO, there are a number of ways companies market their goods and services. However, the most trusted source is usually from a person’s friends, family or colleague.When people hear about something from someone they trust, they’ll instinctively trust ...

by Rose Leadem  | September 18, 2018 02:00:00
Run & Grow

3 Things You Can Do to Get Your Customers Talking About Your Business

Word of mouth is right down the street, at the corner of Extra Mile and Hard Work

You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful -- and profitable -- than all the Google ads in the world. Just ask Expedia.Sure, it’s an online ...

by John Ruhlin  | February 18, 2018 08:00:00
Startup Tips

3 insights for niche products

Tips on offering a novel product.

When Angelo Narciso-Songco of Butchie\\\'s Recipe brought the Malunggay ice cream, a favorite among Kapampangans, to Manila, he never thought it would become such a hit that nearly very magazine and lifestyle shows on television would feature the product. But that\\\'s what ...

by Carlo P. Mallo  | July 22, 2012 10:00:00
Business Ideas

Home-based or lease a commercial space?

Things to consider in putting up a home-based business.

Q: My husband and I are thinking of putting up a small business . We already have something in mind and the plan is slowly starting to shape up. To save on start-up costs and monthly overhead, we initially thought about setting ...

by Atty. Reeza Singson  | April 22, 2012 09:00:00
Business Ideas

5 tips to boost your word-of-mouth campaign

And how it can help your business

We have heard it over and over again: the best endorser for any product is a satisfied customer who has actually bought and used the product.There are two things to remember about word-of-mouth. First, it’s more credible than an actual advertisement as ...

June 27, 2011 06:00:00
Business Ideas

10 tools that will boost the credibility of your word-of-mouth campaign

Useful tips ahead of Entrepreneur Philippines networking night

Word-of-mouth campaigns remains to be one of the most effective tool in communicating one’s business. After all, it’s free and it works. But there’s more to word-of-mouth campaign than just having some people chatting about your product. columnist Ivan Misner shared ...

June 08, 2011 04:00:00