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Run & Grow

3 Things You Can Do to Get Your Customers Talking About Your Business

Word of mouth is right down the street, at the corner of Extra Mile and Hard Work

You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful -- and profitable -- than all the Google ads in the world. Just ask Expedia.Sure, it’s an online ...

by John Ruhlin  | February 18, 2018 08:00:00
FirstDibs in Marketing for Entrepreneurs

How to create niche brands in a saturated industry

How can you turn a passion project into an ideal and profitable niche brand? Here are the three factors you should focus in and some actual case examples.

Dear Amor, I recently inherited our family business--a café in a prime district in Metro Manila. Although the business has been faring well, I’ve been giving re-branding a thought since I want to be able to maximize our roasters and serve a narrowly ...

by Amor Maclang  | May 28, 2014 10:55:00
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