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‘Hugot’ Lines Win 20M Views for Jollibee Unit’s Online Video in China

An emotional family-oriented theme works well for the Chinese as for Pinoys

Short but well-told online video ads that celebrate close family ties, which are popular among Philippine audiences, apparently also find resonance among online viewers in China.When Yonghe King, a Chinese restaurant chain owned by Philippine fast food giant Jollibee Food, released an ...

by Pauline Macaraeg  | April 17, 2017 11:00:00
Franchising

Jollibee, Singaporean firm partner for a commissary in China

Fastfood giant says commissary to be located in Shucheng and to initially serve Yonghe King

A subsidiary of fastfood giant Jollibee Foods Corp. has entered into a joint venture with a Singaporean firm to build a commissary in China. [Read lower expenses help Jollibee survive economic crisis here]JFC told the Philippine Stock Exchange on Wednesday that Jollibee ...

July 28, 2010 05:00:00
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