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News and Events

Meet the 7-Year-Old Who Earned $22 Million This Year to Become the Highest-Paid YouTuber of 2018

The amount doesn't even include earnings from his toy line

One of the most popular video formats on YouTube are unboxing videos — from beauty products, gadgets, and toys, viewers flock channels to see vloggers opening up different products, examining them, and then giving reviews that will tell the viewers whether the ...

by Kitty Elicay for SmartParenting.com.ph  | December 06, 2018 12:00:00
Business Ideas

This Freelance Video Producer Doubled His Client Base Thanks to a YouTube Channel

Filmmaker Blake Sarion discovers the commercial benefits of the video-sharing site

Blake Sarion is a filmmaker who is now also a YouTube content creatorFor years, filmmaker Blake Sarion was satisfied being the man behind the lens. He sets up the lights, directs the subjects and then takes the money shots. His production outfit, ...

by Elyssa Christine Lopez  | October 30, 2018 09:00:00
News and Events

The best way to make an ad is not to make an ad: Lessons from the YouTube Leaderboard

Local ads dominate all top 10 slots in the PH Leaderboard for ads

Local flavor and creativity in the digital video space dominated the latest YouTube Ad Leaderboard, which features video advertisements for the latter half of 2017.Brands showcased different approaches to inspiring Filipino audiences and holding their attention. According to Gabby Roxas, country marketing ...

by Nicai de Guzman  | May 12, 2018 09:00:00
Business Ideas

This 6-Year-Old Kid Reportedly Earned US$11 Million on YouTube

His most popular videos are the ones with an "egg surprise." Watch them here!

Remember when we would answer veterinarian or pilot when someone asks us what we wanted to be when we grow up? Ask kids today the same question, and “become a YouTuber or vlogger” is a typical answer. There were a lot of young ...

by Kitty Elicay for SmartParenting.com.ph  | December 14, 2017 12:00:00
Run & Grow

The Surprising Second Act for One of YouTube's Biggest Stars

Connor Franta has begun planning for a life after YouTube -- building a business that, one day, he hopes won’t rely on his famous face at all

The line snakes across an entire airport hangar. Hundreds of people, most of them teenage girls, stand single file and chatter excitedly, bouncing on their heels and occasionally dissolving into nervous tears. At the front of all this is the man they’ve ...

by Laurie Sandell  | September 21, 2017 09:00:00
Startup Tips

How To Be A Content Creator and Earn Money On YouTube

Being a YouTube star can be rewarding, now more than ever

They say 2017 is a video-first year and one of the forerunners of web video, YouTube, is glimmering brighter now more than ever.In 2016, YouTube watch time in PH grew more than 50 percent, according to Gail Tan, Google Philippines' Head of ...

by Nicai de Guzman  | February 27, 2017 11:00:00
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