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News and Events

Meet the 7-Year-Old Who Earned $22 Million This Year to Become the Highest-Paid YouTuber of 2018

The amount doesn't even include earnings from his toy line

One of the most popular video formats on YouTube are unboxing videos — from beauty products, gadgets, and toys, viewers flock channels to see vloggers opening up different products, examining them, and then giving reviews that will tell the viewers whether the ...

by Kitty Elicay for  | December 06, 2018 12:00:00
Business Ideas

This Freelance Video Producer Doubled His Client Base Thanks to a YouTube Channel

Filmmaker Blake Sarion discovers the commercial benefits of the video-sharing site

Blake Sarion is a filmmaker who is now also a YouTube content creatorFor years, filmmaker Blake Sarion was satisfied being the man behind the lens. He sets up the lights, directs the subjects and then takes the money shots. His production outfit, ...

by Elyssa Christine Lopez  | October 30, 2018 09:00:00
Business Ideas

This Pinoy YouTuber Has 10 Million Subscribers and Billions of Views

Roi Fabito shares how his science experiments come to life

In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success.Roi Fabito got his start on YouTube when he was in high school doing sketches with his friends. Ten years later, at just ...

by Nina Zipkin  | September 28, 2018 08:00:00
News and Events

McDo's Sharon-Gabby Reunion Commercial Tops PH YouTube Ads in First Half of 2018

The YouTube Ads Leaderboard featured ads capitalizing on the Valentine's season

McDonald’s Philippines’ “Kumusta Ka” was named the most popular Philippine ad on YouTube in the first half of 2018, YouTube Philippines announced last August 23.The one-and-a-half-minute long ad featured the reunion of actors Sharon Cuneta and Gabby Concepcion, one of the most ...

by Lorenzo Kyle Subido  | August 24, 2018 06:00:00
News and Events

Why McDonald’s "Wait Lang Po" Won YouTube Philippines’ Ad of the Year

And what other brands can learn from the big winners

McDonald's won the top award at the inaugural YouTube Philippines Ad Awards for their video Wait Lang PoThe inaugural YouTube Philippines Ads Awards recognized McDonald’s Father’s Day video Wait Lang Po as Ad of the Year. The video also won two top ...

by Nicai de Guzman  | May 30, 2018 11:00:00
News and Events

The best way to make an ad is not to make an ad: Lessons from the YouTube Leaderboard

Local ads dominate all top 10 slots in the PH Leaderboard for ads

Local flavor and creativity in the digital video space dominated the latest YouTube Ad Leaderboard, which features video advertisements for the latter half of 2017.Brands showcased different approaches to inspiring Filipino audiences and holding their attention. According to Gabby Roxas, country marketing ...

by Nicai de Guzman  | May 12, 2018 09:00:00
Startup Tips

Growing With Google: A Guide for Big and Small Businesses, Content Creators, Developers and Publishers

There are free tools available for businesses in different industries

Google officers explained how the company has helped small businesses, content creators, publishers, developers and big businesses reach their goals at the Growing With Google event held at the Google Asia Pacific office recentlyGoogle started out as a search engine but now the ...

by Nicai de Guzman  | May 08, 2018 10:00:00
Business Ideas

This Man Makes Money Off YouTube Traveling the World and Eating Street Food

Mark Wiens has nearly 1.8 million subscribers and has visited dozens of countries

In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success.Mark Wiens's goal after graduating from college was twofold: travel the world and earn enough money so he could continue traveling.Ten years ...

by Stephen J. Bronner  | April 15, 2018 06:00:00
Run & Grow

Making Money on YouTube Just Got Much Harder

Every channel now requires at least 1,000 subscribers and 4,000 hours of watchtime per year

This story originally appeared on PCMagThere are many reasons people upload video content to YouTube, but increasingly one of them is the hope of making money through YouTube's Partner Program. Creators can earn money through the adverts served alongside to their videos. The ...

by Matthew Humphries  | January 19, 2018 12:00:00
News and Events

What You Can Learn From This YouTube Star's Apology Debacle

Logan Paul said sorry twice after he filmed and posted video of a suicide victim

We may only be a couple of days into 2018, but we already have our first public apology on the books. That dishonor goes to Logan Paul, a 22-year-old YouTube star with more than 15 million subscribers.Paul filmed his visit to Aokigahara, ...

by Nina Zipkin  | January 04, 2018 06:00:00
Business Ideas

This 6-Year-Old Kid Reportedly Earned US$11 Million on YouTube

His most popular videos are the ones with an "egg surprise." Watch them here!

Remember when we would answer veterinarian or pilot when someone asks us what we wanted to be when we grow up? Ask kids today the same question, and “become a YouTuber or vlogger” is a typical answer. There were a lot of young ...

by Kitty Elicay for  | December 14, 2017 12:00:00
News and Events

New Profiles, New Parental Control and New Look for YouTube Kids

Good news for brands and content creators for children

Since it was launched back in August 2016, YouTube Kids has already made an impact in 37 countries, having amassed over 70 billion views in the app, with 11 million active viewers every week. It’s also present in eight languages to make ...

by Nicai de Guzman  | December 05, 2017 09:00:00
News and Events

Google is Looking for PH's Best Ads on YouTube

Does your video have what it takes to be the best?

YouTube announced the very first YouTube Ads Awards in the Philippines which aims to honor the best creative storytelling in YouTube ads in the country. Together with adobo Magazine, the YouTube Ads Awards will recognize the digital ads that utilized outstanding storytelling ...

by Nicai de Guzman  | November 21, 2017 02:00:00