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News and Events

New Profiles, New Parental Control and New Look for YouTube Kids

Good news for brands and content creators for children

Since it was launched back in August 2016, YouTube Kids has already made an impact in 37 countries, having amassed over 70 billion views in the app, with 11 million active viewers every week. It’s also present in eight languages to make ...

by Nicai de Guzman  | December 05, 2017 09:00:00
News and Events

For Job Seekers: Your Social Media Skills May be More Important Than Your School if Applying with Small Businesses, Says Report

Facebook study also details how SMEs use the social media platform to grow their businesses

Which is more important: the school you studied in or how savvy you are with social media? Small and medium enterprises (SMEs) seem to be looking more at the latter more than the former when hiring new recruits.That comes from a report ...

by Lorenzo Kyle Subido  | November 25, 2017 09:00:00
Run & Grow

Your Facebook Likes Can Tell Advertisers If You're an Introvert or Extrovert

And they can tailor what you see based on that information

There are all sorts of ways that your internet and social media activity can be monitored, but you might be surprised by how little you actually have to do for a whole host of entities to know a lot of information -- some ...

by Nina Zipkin  | November 24, 2017 02:00:00
News and Events

Twitter Can Take Away Your 'Verified' Blue Checkmark Based on What You Do Offline

Twitter has updated its guidelines for verified accounts after backlash over issuing verification to white supremacists

Twitter has faced outcry over the years as a result of its murky, case-by-case criteria for suspending users’ accounts. Everything from copyright infringement to violations of the company’s Terms of Service to even a possibly rogue employee have resulted users being locked out of their accounts, and in ...

by Lydia Belanger  | November 22, 2017 02:00:00
Run & Grow

Where Is Social Media Headed in 2018 and Beyond?

Blockchain is poised to disrupt social media as much as it is disrupting currencies and payments

It’s important for entrepreneurs to understand howsocial media is evolving and changing -- 2.8 billion people use social media. In terms of advertising new products and services, there are few things more potent and ubiquitous than social media.Let’s take a closer look at the things ...

by Serenity Gibbons  | September 22, 2017 08:00:00
News and Events

Facebook helps Filipina entrepreneurs with #SheMeansBusiness

The social media giant introduces a portal for women to grow their business

Recognizing the importance of women entrepreneurs, Facebook is partnering with organizations and experts to provide advice, knowledge and tools to give more women across the country the practical support they need.#SheMeansBusiness is a resource and community portal targeted specifically for women who ...

by Nicai de Guzman  | August 07, 2017 11:00:00
News and Events

How Insighting and Social Listening Helped Brands Create Top Viewed YouTube Ads

The year's top YouTube ads are backed by solid data and creative storytelling

When Google released the YouTube Ads leaderboard for the first half of 2017, it was clear that the videos which resonated the most with audiences across the country are backed by data and insighting. Of course, it also helped that the brands ...

by Nicai de Guzman  | August 05, 2017 10:00:00
News and Events

5 Facebook Trends that Pinoy SMEs and Advertisers Need to Know

Learn these mobile trends to maximize opportunities in time for the holiday season

The “ber” months in the Philippines signal the start of the holiday season, and with it, the biggest shopping event of the year. This year, Filipino brands and businesses, whether big or small, have the opportunity to harness the power of mobile ...

by Nicai de Guzman  | August 04, 2017 11:00:00
Run & Grow

To Get the Most Returns Out of Your TV Ads, Just add Facebook

The ”?"Kicker Effect” on the social media helps widen the reach of traditional TV ads

Who watches TV daily these days? Apparently, a lot of people.Several studies show that around 96 percent of Filipinos still watch television daily but only 75 percent of them are considered non-heavy TV viewers to whom only 30 percent of advertising impressions ...

by Nicai de Guzman  | June 10, 2017 10:00:00
Run & Grow

A Guide to Social Media Customer Care

Social media is one of the best mediums for customer service today

Customer service can make or break your business. That’s why it’s more important than ever to make sure your company is providing the best experiences for its customers. And a great way to do this is through social media.Today, many consumers take to social ...

by Rose Leadem  | April 17, 2017 06:00:00
Run & Grow

3 Social Media Trends That Need to Be on Your Radar for the Rest of This Year

Put your money on live video, virtual reality and platform crossover

It’s difficult to wax poetic about the social media trends of today, because, based on social media's very nature, those trends could be irrelevant by tomorrow. Remember the fervent, yet short-lived excitement surrounding Vine?Given consumers’ consistently fickle behaviors and the frequency with which ...

by AJ Agrawal  | April 10, 2017 12:00:00
Run & Grow

8 Social Media Secrets Every Entrepreneur Should Know

Secret avenues that can lead you to big social media strategy success

When I first stepped into the world of social media marketing, I thought it was as easy as putting together a list of Facebook posts and hitting publish. I was dead wrong. Good social media is evocative and connects with your specific audience ...

by Andrew Medal  | March 28, 2017 01:00:00
Run & Grow

When's The Perfect Time to Post on Facebook?

It depends on a number of factors that are different for every business

There probably isn’t a single best time to share to social media.There’s a long tradition of studies that have attempted to uncover a "best time" to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding ...

by Ash Read  | March 13, 2017 01:00:00