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News and Events

Inside The Mind Of The Young CEO Who Introduced The Break-Up Leave

Third Domingo spills the beans on his unusual concept of employment perks

During one of the 'Money Monday' internal Mancom meeting of Ideas X Machina (IXM), the team of founder and CEO Clemente 'Third' Domingo III pondered over a very important matter: why many people in advertising are single and out of love.The consensus was, people ...

by John Paulo Aguilera for FHM.com.ph  | July 18, 2017 12:00:00
News and Events

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right

It’s appropriate for brands to make social statements, but it should be done very carefully. A brand can’t just hop onto a social issue; it must be very purposeful and sincere because, truthfully, it might work or it might fail.Pepsi's most recent ...

by Jim Joseph  | April 15, 2017 12:00:00
Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Run & Grow

How you can build your personal brand ”" with science!

Make neuroscience work for you by choosing colors, fonts and imagery that push consumers to buy

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex – compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues. You can't control the ...

by Christina Baldassarre  | October 27, 2016 03:00:00
Run & Grow

How to make your company’s Instagram account impressive

For starters, post more and make sure you understand the network's algorithm

Did you know that Instagram has more than 500 million monthly active users? Wow! No wonder the question I get asked most often is “How do I get more followers on this powerhouse photo-sharing network?”So, here are three of my best Instagram growth ...

by Nathan Chan  | October 21, 2016 07:00:00
Run & Grow

5 mobile musts for real estate marketing

Renters, buyers demand on-the-go tools for selecting where they'll put down roots

“Real estate is an inherently mobile industry which drives our mobile-first approach.”That’s Jeremy Wacksman, chief marketing officer of Zillow Group, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, “mobile-first” is applied to everything these days: e-commerce, retail, ...

by Aaron Orendorff  | October 09, 2016 12:00:00
Run & Grow

How to build your own online community

Microsoft's purchase of LinkedIn signals changes that make these times ripe for creating dedicated platforms

Over the past decade, many small businesses and startups have relied on LinkedIn’s groups as places where they could build community among their customers. And they were smart to do that. These groups, and the engagement they created with customers, were key ...

by Rob Wenger  | September 14, 2016 02:00:00
Startup Tips

3 ways to showcase your product's quality online

Words can make or break your sale

When people shop in a store, they kick the tires. They feel the fabric. They turn the cabbage over in their hands. In "Life of Brian," Harry the Haggler implores Brian to "Look at it. Feel the quality." You can't do that ...

by David Leonhardt  | August 23, 2016 05:00:00
Business Ideas

Pokemon Go marketing tactics you must try

21 ways you can make the game work for your business

If you still haven’t seen some sort of promotion surrounding Pokémon Go, then you’re either a stubborn hermit or you’re totally blind. It’s no secret that there is unlimited marketing potential to the craze. Already there are tons of blogs and articles sharing ...

by Mike Templeman  | August 11, 2016 06:00:00
Run & Grow

The 10 words your customers want to hear

Here’s the vocabulary successful sellers use time and again

Have you ever wondered why you buy some products and leave others sitting on the shelf?  What makes you finally decide to try a new restaurant, use a new toothpaste or switch to a new piece of software? How do we decide between all the options we have every single ...

by Mike Taylor  | August 05, 2016 06:00:00
Business Ideas

18 movies every entrepreneur should watch

Check if your favorite made it to the list!

 Yes, Hollywood may dramatize the plight of the entrepreneur. But sometimes, the best way to capture reality is through film. Wherever you are in your business venture, you can glean some insights from these 18 provocative and wildly entertaining films.Subject: Entrepreneurship1. Startup.comStartup.com is a 2001 documentary that ...

by Jacek Grebski  | August 03, 2016 06:00:00
Startup Tips

5 invaluable marketing lessons Disney movies can teach us

There is nothing that requires a business to be boring, except lack of imagination.

Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn." Certainly, those words can be applied to many sectors of life—and business. But let us consider their value for one area in particular: movies, especially ...

by Dansi Dhorda  | July 08, 2016 07:00:00
Startup Tips

Write better ad copy with this 1 rule

Sell benefits, not features.

One of the best, most succinct rules for writing ad copy that works is to “sell the sizzle, not the steak.” The heart of any successful direct mail campaign is the sales piece. That’s where it all starts.Related: 7 Rules for Writing ...

by Craig Simpson  | July 02, 2016 09:00:00
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