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News and Events

By how much will an iPhone 7 cost you? (Infographic)

The twin question is, how long will it take you to save up for it?

Ever since Apple launched the iPhone more than a decade ago, smartphones have become a status symbol, a sign of privilege, and the perfect accessory. What it does only comes second to what it can mean to someone, as most would go ...

by Elyssa Christine Lopez  | October 07, 2016 07:00:00
Startup Tips

3 ways to use the power of persuasion in your marketing

First, the basic: know what persuasion is not.

To fully understand what persuasion is, it helps to begin with what it is not.Derek Rucker is a professor of marketing at Northwestern's Kellogg School of Management whose research focuses on persuasion and consumer behavior. He is also the father of an ...

by Laura Entis  | January 22, 2016 02:00:00