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Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Business Ideas

What is your story?

Do you need to reintroduce your brand to the market? Try these three things.

Everybody loves a good story. It’s the same with business: if you don’t tell a good story about your brand, people may just forget about it.That’s what happened in the Philippines to Ellesse (pronounced “el-ess”), a half-century-old Italian sportswear brand that made ...

by Jimbo Owen Gulle  | July 04, 2012 03:00:00
Business Ideas

What makes a good company logo?

The logo is the most visible part of a company’s brand identity, and yet it is often overlooked and not given much importance by a lot of corporate planners and strategists. How important is it? We know that the silhouette of an ...

by Alex Grant  | May 23, 2012 04:00:00
Business Ideas

Keeping your brand fresh (Part 1)

Your business also needs a facelift.

The new year is just around the corner and and there is no better way to usher in new beginnings than with a fresh brand. Every business needs the occasional facelift, and NOW is the perfect time to do that.Keep your brand ...

December 16, 2011 02:00:00
Startup Tips

Finding your own business idea

Creating an idea is a process

Of all the questions that could keep you up at night as you ponder your decision to become an entrepreneur, the most pressing would be this—what product or service can I create that people would want and add value to their lives? ...

by Entrepreneur Staff  | October 24, 2011 07:00:00