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Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Run & Grow

Brand loyalty? It’s all about feelings

The marketing guru of Max’s Group shares insights at Franchise Asia Philippines 2016

Remember when Youtube was full of video ads you couldn't wait to skip? While there are some that remain hard-sell, digital marketing experts seem to have caught up on what people want with the surge of mini movies with big brands' heart-tugging ...

by Elyssa Christine Lopez  | July 20, 2016 06:00:00
News and Events

Why Coca-Cola rolls out 'Taste the Feeling' grand campaign

The campaign will also be the biggest in the brand's history in the Philippines.

TASTE THE FEELING. The Coca-Cola Company partners with the world’s top creatives in fashion, music, and the arts to give its new campaign a more sensory feel. MANILA, Philippines –The Philippine unit of The Coca-Cola Company took part in the globally synchronized launch ...

by James Humarang  | January 23, 2016 09:00:00
Business Ideas

2 savvy ways to use your business cards

It can make or break a deal

Did you know that your business cards are actually your first marketing tools? With your card, a prospective buyer or client gets to see a glimpse of what you have to offer and whether it suits his taste or asked Tina ...

by Entrepreneur Staff  | October 18, 2011 11:00:00
Business Ideas

Setting your marketing goals for business success

Consumers purchase a product or service for what they think it does to them

To ensure success, the marketing strategy of your startup needs to achieve four specific goals for a particular product or service: strong consumer focus, meaningful segmentation, clear and compelling brand positioning, and a relevant marketing mix.Strong consumer focusNobody buys anything for what ...

by Entrepreneur Staff  | October 11, 2011 07:00:00
Startup Tips

The basics of building a brand

Adopting a brand is one of the first things that an entrepreneur should do

You have a product. You know it’s good and consumers stand to benefit from it. Now you just have to launch it in the market. You’ll need people to notice and buy this product. You need a brand.Some business owners argue that ...

by Entrepreneur Staff  | October 10, 2011 02:00:00
Business Ideas

How to modernize your company image

Read how Joey Qua revitalized the almost 40-year-old Collezione brand

It was in 2000 when Joey Qua, fresh from the United States, came home and took over the reigns of the now nearly 40-year-old Collezione brand from his father, Henry Qua.Seeking to bring back the classic brand while appealing to a new ...

October 06, 2011 09:00:00