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Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Run & Grow

Brand loyalty? It’s all about feelings

The marketing guru of Max’s Group shares insights at Franchise Asia Philippines 2016

Remember when Youtube was full of video ads you couldn't wait to skip? While there are some that remain hard-sell, digital marketing experts seem to have caught up on what people want with the surge of mini movies with big brands' heart-tugging ...

by Elyssa Christine Lopez  | July 20, 2016 06:00:00
News and Events

Why Coca-Cola rolls out 'Taste the Feeling' grand campaign

The campaign will also be the biggest in the brand's history in the Philippines.

TASTE THE FEELING. The Coca-Cola Company partners with the world’s top creatives in fashion, music, and the arts to give its new campaign a more sensory feel. MANILA, Philippines –The Philippine unit of The Coca-Cola Company took part in the globally synchronized launch ...

by James Humarang  | January 23, 2016 09:00:00
Business Ideas

What is your story?

Do you need to reintroduce your brand to the market? Try these three things.

Everybody loves a good story. It’s the same with business: if you don’t tell a good story about your brand, people may just forget about it.That’s what happened in the Philippines to Ellesse (pronounced “el-ess”), a half-century-old Italian sportswear brand that made ...

by Jimbo Owen Gulle  | July 04, 2012 03:00:00
Startup Tips

The basics of building a brand

Adopting a brand is one of the first things that an entrepreneur should do

You have a product. You know it’s good and consumers stand to benefit from it. Now you just have to launch it in the market. You’ll need people to notice and buy this product. You need a brand.Some business owners argue that ...

by Entrepreneur Staff  | October 10, 2011 02:00:00
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