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Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Business Ideas

Setting your marketing goals for business success

Consumers purchase a product or service for what they think it does to them

To ensure success, the marketing strategy of your startup needs to achieve four specific goals for a particular product or service: strong consumer focus, meaningful segmentation, clear and compelling brand positioning, and a relevant marketing mix.Strong consumer focusNobody buys anything for what ...

by Entrepreneur Staff  | October 11, 2011 07:00:00
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