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Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Run & Grow

Brand loyalty? It’s all about feelings

The marketing guru of Max’s Group shares insights at Franchise Asia Philippines 2016

Remember when Youtube was full of video ads you couldn't wait to skip? While there are some that remain hard-sell, digital marketing experts seem to have caught up on what people want with the surge of mini movies with big brands' heart-tugging ...

by Elyssa Christine Lopez  | July 20, 2016 06:00:00
Business Ideas

Using contests to promote company values

Contest aims to highlight commitment of company to deliver on their promise.

While traditional forms of media are still the most preferred platforms in advertising a product. However, it becomes a tricky field when a brand wants to advertise a "value" instead of a product. Unlike an actual product, advertising a value is a ...

by Entrepreneur Staff  | November 09, 2011 05:00:00
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