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Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Run & Grow

Brand loyalty? It’s all about feelings

The marketing guru of Max’s Group shares insights at Franchise Asia Philippines 2016

Remember when Youtube was full of video ads you couldn't wait to skip? While there are some that remain hard-sell, digital marketing experts seem to have caught up on what people want with the surge of mini movies with big brands' heart-tugging ...

by Elyssa Christine Lopez  | July 20, 2016 06:00:00
News and Events

Why Coca-Cola rolls out 'Taste the Feeling' grand campaign

The campaign will also be the biggest in the brand's history in the Philippines.

TASTE THE FEELING. The Coca-Cola Company partners with the world’s top creatives in fashion, music, and the arts to give its new campaign a more sensory feel. MANILA, Philippines –The Philippine unit of The Coca-Cola Company took part in the globally synchronized launch ...

by James Humarang  | January 23, 2016 09:00:00
FirstDibs in Marketing for Entrepreneurs

On working with perceptive value

Beyond any product or service, it is the perceptive value of a brand that determines its worth in the market. Here are important points to take note of.

Dear Amor,I'm a bag designer bent on making a dent in the fashion industry. I've worked on my bags' designs diligently and even studied trends abroad. The materials are all durable, but I think they're still pale in comparison to what designer ...

by Amor Maclang  | November 05, 2014 11:00:00
FirstDibs in Marketing for Entrepreneurs

The 411 on concept stores

Are you considering putting up your own concept store? Here are three questions you have to ask yourself before adopting that idea.

Dear Amor,I currently manage an apparel brand, and in hopes of expanding my business further, I went and consulted with a friend abroad. He said that concept stores are a big hit overseas. I'd like to know how I can apply this ...

by Amor Maclang  | October 22, 2014 06:30:00
FirstDibs in Marketing for Entrepreneurs

Rebels vs. Giants: What challenger brands need to do to get ahead

How can small businesses stand a chance to compete with or even beat giant competitors? Here are three recommended strategies for the 'challengers' in entrepreneurs.

Dear Amor,I'm only beginning to get the hang of this business thing, as I recently only reached ROI with my small startup. In thinking about the future of my venture, I'm determined to set my sights on being a proud owner of ...

by Amor Maclang  | October 16, 2014 12:00:00
Startup Tips

Small burger chain shares its secret to success

With the ever-changing taste of local consumers and the intense competition in the food industry, restaurants must learn to devise effective strategies to cope and succeed, just like this burger joint.

More than 10 years ago, a group of friends—all burger lovers—wanted to try out a new way of preparing their favorite snack. They came up with different mixes of condiments and started grilling burgers at home. A number of trial-and-error sessions after, ...

by Renz Lyndon Paguio  | October 07, 2014 08:00:00
FirstDibs in Marketing for Entrepreneurs

Marketing the invisible high-end

What makes a brand 'luxurious'? Should it project social status or just bring about internal satisfaction for it to belong in the high-end category?

Dear Amor,My business partners and I are about to venture into the real estate and hotel industries, and we are working on our first foray—a luxury condominium in one of the hottest cosmopolitan spots in the Metro. With that being said, we ...

by Amor Maclang  | July 02, 2014 12:00:00
Business Ideas

How to write your own business plan

Are you considering putting up your own enterprise soon? You should first craft your own business plan. It will serve as your guide before and during roll out of the venture. Here are the steps to write one on your own.

by Renz Lyndon Paguio  | July 01, 2014 02:00:00
FirstDibs in Marketing for Entrepreneurs

What's in a brand?

Branding involves not just creation of logo and slogan. Here are the main principles that must be adopted when building your startup business' brand.

Dear Amor, I run a startup food business in one of the quieter parts of the Metro that’s recently gaining popularity for being a foodie haven. A lot of customers (not limited to friends!) have given me rave reviews. They say that the ...

by Amor Maclang  | June 18, 2014 06:00:00
FirstDibs in Marketing for Entrepreneurs

When should you refresh your brand?

Rebranding can be an ideal strategy if you think your business has hit a plateau. But it also has its own set of pros and cons. Find out if your venture needs the reboot to overcome its lackluster performance.

 If your existing brand story fails to do any of these, you might want to consider revamping it to refresh your connection to your market. Otherwise, please don’t consider changing it just for the sake of change. But be carefulHuge changes like rebranding ...

by Amor Maclang  | June 04, 2014 04:00:00
FirstDibs in Marketing for Entrepreneurs

How to create niche brands in a saturated industry

How can you turn a passion project into an ideal and profitable niche brand? Here are the three factors you should focus in and some actual case examples.

Dear Amor, I recently inherited our family business--a café in a prime district in Metro Manila. Although the business has been faring well, I’ve been giving re-branding a thought since I want to be able to maximize our roasters and serve a narrowly ...

by Amor Maclang  | May 28, 2014 10:55:00
FirstDibs in Marketing for Entrepreneurs

What the Philippine design identity is about

The Philippine furniture design has an edge over its counterparts even in the design forward countries and cities around the world. Local entrepreneurs in the furniture business should take note of the following strengths.

Dear Amor, I’ve been contemplating on the idea of expanding my furniture business by being a regional exporter. I have a little problem regarding the brand identity I should adopt, however. I want to carry a distinctly Filipino design identity, but I’m not ...

by Amor Maclang  | May 21, 2014 11:25:00