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Startup Tips

Why startups must understand sound symbolism for branding

People judge your brand before they even know what you sell

Take a look at the two shapes below. One of them is a kiki, whereas the other is a malouma. Can you decide which is which?If you described the shape on the left as the kiki and the shape on the right ...

by Ben Simkin  | November 26, 2016 07:00:00
News and Events

How entrepreneurs can learn from Trump’s winning branding

Specialization is better than generalization, Trump teaches us

It doesn’t matter if you’re thrilled or outraged or something in between at seeing Donald Trump become the new president-elect of the United States. Objectively, Trump ran an impressive and surprising political campaign, and it’s because of his penchant for personal branding and ...

by Jayson Demers  | November 24, 2016 06:00:00
Run & Grow

Exclusive: The President’s social media guy explains the Duterte branding strategy

Pompee La Viña points out how their campaign's marketing tactics can be useful to businesses

While he continues to earn disapproval for it, the curse-laden expressiveness of President Rodrigo “Digong” Duterte is not without merits in the fields of branding and marketing.This, at least, was the observation Pompee La Viña, Duterte’s social media director during the last ...

by Angelo Cantera  | October 04, 2016 05:00:00
Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Startup Tips

Ask a pro: Branding with experience

Always make sure your business is delivering its brand promise. Through that, you can ensure satisfaction among your customers. Here are helpful insights from a business branding expert.

What’s in a brand? It’s more than just a logo, name, or tagline; it is also the actual experience of the product or service for the customer.Jacqueline Thng, chief executive officer of brand experience consultancy company Lexis Branding Llp., says that it ...

by Johanna D. Poblete  | July 07, 2014 12:45:00
Business Ideas

What is your story?

Do you need to reintroduce your brand to the market? Try these three things.

Everybody loves a good story. It’s the same with business: if you don’t tell a good story about your brand, people may just forget about it.That’s what happened in the Philippines to Ellesse (pronounced “el-ess”), a half-century-old Italian sportswear brand that made ...

by Jimbo Owen Gulle  | July 04, 2012 03:00:00
Business Ideas

What makes a good company logo?

The logo is the most visible part of a company’s brand identity, and yet it is often overlooked and not given much importance by a lot of corporate planners and strategists. How important is it? We know that the silhouette of an ...

by Alex Grant  | May 23, 2012 04:00:00
Business Ideas

Using contests to create brand visibility

With the popularity of social media, it is easier for contests to go viral with little to no need for traditional advertising.

One of the best ways to create brand visibility for your product is to hold a contest with exciting prizes. With the popularity of social media, it is now easier for contests to go viral with little to no need for traditional ...

March 08, 2012 10:00:00
Business Ideas

The brand is the justification

Branding is a tangible advantage that allows you to charge more.

With the myriad aspects that need your attention when running a business, it can be easy to overlook your product\\\'s branding. Branding is defined by the American Marketing Association as a "name, term, design, symbol, or any other feature that identifies one ...

February 21, 2012 04:00:00
Franchising

Edgy decor makes this chicken joint stand out

In the business of food, coming out with a unique concept to attract diners is challenging.

In the business of food, coming out with a unique concept to attract diners can be a hard task to accomplish. Competition is cutthroat and diners are savvy. The Philippine market is already riddled with homegrown and overseas food franchise concepts doing ...

January 31, 2012 04:00:00
Startup Tips

How tea changed the beverage market

You can make it their cup of tea

Most Asians are accustomed to drinking all kinds of tea, but Filipinos, having been colonized by the Spaniards for nearly 400 years and by the Americans for another 50, are different: they have a strong preference for coffee and soft drinks instead. ...

by Entrepreneur Staff  | November 18, 2011 10:00:00
Business Ideas

How a brand\\\'s advocacy is helping the environment

And why people are talking about it

If you have traveled through the stretch of EDSA, you would have noticed the murals on some walls and posts lining the main thoroughfare of Metro Manila. And you just wondered, what was that about?After some sleuthing, Entrepreneur.com.ph found out that the ...

by Entrepreneur Staff  | September 09, 2011 03:00:00
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