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News and Events

Is Your Favorite Product Brand One of the Most Recognizable in PH?

Marketing agency Campaign Asia lists the Top 100 brands in the Philippines

When you think about the best snack, gadget or cosmetic product, which brand first comes to mind?That’s the question that media and marketing consultancy Campaign Asia seeks to answer in its annual listing of the Philippines’ top 100 brands. The rankings were ...

by Lorenzo Kyle Subido  | October 09, 2017 10:00:00
News and Events

12 Pinoy Firms Make It To List of 100 Most Recognizable Services Brands in PH

Homegrown bank and logistics firm top rivals in their categories

Sports equipment giants Nike and Adidas are the most recognizable retail brands in the Philippines, according to media and marketing firm Campaign Asia.The two multinational sportswear brands ranked fifth and seventh respectively in Campaign Asia’s latest list of the 100 most recognizable ...

by Lorenzo Kyle Subido  | October 05, 2017 03:00:00
News and Events

Lit AF: What Do Teens Think Are the Coolest Brands?

Snapchat, YouTube and Oreos are Gen Z favorites

Ask most people if they would want to go back to high school, and the answer would probably be, "No, not for all of the money in the world." But teens, with their buying power and early-adopter tendencies, are the demographic in ...

by Nina Zipkin  | April 06, 2017 02:00:00
News and Events

(Infographic) What are the Most Recognizable PH Brands?

Only a few local names made it to the top 100 brands in the country but the rewards are big

For a brand to be considered successful, it must have a strong recall with the general public. A consumer must associate the brand with the product or service it is offering.As part of its annual ranking of the 1,000 most recognizable brands ...

by Lorenzo Kyle Subido  | January 25, 2017 11:00:00
Startup Tips

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived

The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element.In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color ...

by Rose Leadem  | January 02, 2017 12:00:00
Startup Tips

Why startups must understand sound symbolism for branding

People judge your brand before they even know what you sell

Take a look at the two shapes below. One of them is a kiki, whereas the other is a malouma. Can you decide which is which?If you described the shape on the left as the kiki and the shape on the right ...

by Ben Simkin  | November 26, 2016 07:00:00
News and Events

How entrepreneurs can learn from Trump’s winning branding

Specialization is better than generalization, Trump teaches us

It doesn’t matter if you’re thrilled or outraged or something in between at seeing Donald Trump become the new president-elect of the United States. Objectively, Trump ran an impressive and surprising political campaign, and it’s because of his penchant for personal branding and ...

by Jayson Demers  | November 24, 2016 06:00:00
Run & Grow

Exclusive: The President’s social media guy explains the Duterte branding strategy

Pompee La Viña points out how their campaign's marketing tactics can be useful to businesses

While he continues to earn disapproval for it, the curse-laden expressiveness of President Rodrigo “Digong” Duterte is not without merits in the fields of branding and marketing.This, at least, was the observation Pompee La Viña, Duterte’s social media director during the last ...

by Angelo Cantera  | October 04, 2016 05:00:00
Startup Tips

How to build your brand like the big companies do

Your 5-step checklist, based on the 5 senses

If you are like most people, you probably believe you already know what a brand is and perhaps think it has nothing to do with you.Sure, big companies like McDonalds, Lexus and Coca Cola have big brands.  Everyone knows that.But pause for ...

by Wendy Keller  | September 13, 2016 07:00:00
Franchising

FranchiseTalk: 6 steps to convert your business into a winning franchise

Want to finally franchise your business? Get started with these pointers.

After years of running a successful business, you finally want to give franchising a shot. After all, franchising can help your business reach national and even global heights using the time, resources, and manpower of other people.But, like most first-time franchisors, you ...

by Sam Christopher Lim  | August 25, 2016 07:00:00
Business Ideas

18 movies every entrepreneur should watch

Check if your favorite made it to the list!

 Yes, Hollywood may dramatize the plight of the entrepreneur. But sometimes, the best way to capture reality is through film. Wherever you are in your business venture, you can glean some insights from these 18 provocative and wildly entertaining films.Subject: Entrepreneurship1. Startup.comStartup.com is a 2001 documentary that ...

by Jacek Grebski  | August 03, 2016 06:00:00
Run & Grow

The no. 1 secret to build your perfect personal brand

Figuring out what makes you ‘you’ is a necessary first step to making your brand realistic and relatable.

Some people absolutely hate the idea of personal branding because they think it feels fake or forced. But an effective personal brand should never feel forced by definition.I am going to let you in on an insider secret: Brand building is actually ...

by Ryan Erskine  | June 11, 2016 03:00:00
Run & Grow

Your online identity can make or break you

Today’s model employee not only has a likeable personality, but also looks great online.

Let us face it: how you are perceived can have a major impact in your life—from business meetings and interviews to social gatherings and first dates. There is a reason Dale Carnegie’s 1936 classic "How to Win Friends and Influence People" became ...

by Ryan Erskine  | May 11, 2016 11:00:00
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