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News and Events

Filipinos are the most optimistic consumers in the world

High hopes in finding jobs, big urge to spend reported by Q2 2016 Nielsen survey

Filipino consumers emerged as the most optimistic in the world for the first time in a decade, continuing the positive sentiment it has carried in recent years.The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions showed the country’s index score ...

by Elyssa Christine Lopez  | August 03, 2016 10:00:00
Run & Grow

Filipino men now buying more personal care products (Infographic)

Because vanity knows no gender.

Vanity knows no gender.Personal care products for men enjoyed a 22% growth in sales from March 2015 to March 2016, a recent research of global expert in shoppers’ behavior Kantar Worldpanel showed.The survey, released on Thursday, July 7 revealed the changing shopping ...

by Elyssa Christine Lopez  | July 08, 2016 10:00:00
Startup Tips

3 ways to use the power of persuasion in your marketing

First, the basic: know what persuasion is not.

To fully understand what persuasion is, it helps to begin with what it is not.Derek Rucker is a professor of marketing at Northwestern's Kellogg School of Management whose research focuses on persuasion and consumer behavior. He is also the father of an ...

by Laura Entis  | January 22, 2016 02:00:00