High hopes in finding jobs, big urge to spend reported by Q2 2016 Nielsen survey

Filipino consumers emerged as the most optimistic in the world for the first time in a decade, continuing the positive sentiment it has carried in recent years.The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions showed the country’s index score ...

Report reveals how digital customer service is now a priority for brands

With almost half of the Filipino population already online, digital customer service has become one of the most important factors in becoming a brand industry leader today. As much as 76 percent of consumers will remain loyal to a brand that provides ...