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High hopes in finding jobs, big urge to spend reported by Q2 2016 Nielsen survey
Filipino consumers emerged as the most optimistic in the world for the first time in a decade, continuing the positive sentiment it has carried in recent years.The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions showed the country’s index score ...
by Elyssa Christine Lopez | August 03, 2016 10:00:00Report reveals how digital customer service is now a priority for brands
With almost half of the Filipino population already online, digital customer service has become one of the most important factors in becoming a brand industry leader today. As much as 76 percent of consumers will remain loyal to a brand that provides ...
by Elyssa Christine Lopez | July 26, 2016 05:00:00