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Run & Grow

4 Strategies to Boost Customer Loyalty

The least expensive and most effective growth strategy is keeping the customers you already have

To businesses, especially businesses in the B2C segment -- loyal customers are more valuable than new customers. Even research has shown that loyal customers are worth up to 10 times the value of their first purchase. This makes it paramount for businesses to ...

by Ayodeji Onibalusi  | December 26, 2016 12:00:00
Run & Grow

Customers aren't always right and you need to challenge them

If you’re saying yes to every request, are you really listening?

If I was asked to recount all the ways the customer is not always right, I might run out of page space on this website. Right and wrong is sometimes very black and white but often it’s extremely gray. So when you ...

by Justin Gray  | November 01, 2016 12:00:00
Run & Grow

Use these free online tools to listen to your customers

Doing market and consumer research on the web has never been easier

Our lives have inevitably spilled over digital and this also proves true for the customer experience. With more and more people gaining access to the internet, customers now find it comfortable to express their feedback on the world wide web.While the internet ...

by Nicai de Guzman  | October 16, 2016 03:00:00
News and Events

Businesses may now use new Twitter customer care feature

SMART Philippines first to use it in Southeast Asia

Social media and the gadgets that serve it are on a roll. The iPhone 7 has been released, Facebook is expecting more holiday “thumb” traffic, and now Twitter has announced a new pro-business feature.Businesses with Twitter profiles can now indicate that they ...

by Entrepreneur Staff  | October 08, 2016 12:00:00
Run & Grow

3 must-do tips to create customers for life

It's all about customer service

These days, it’s easier and easier to start a business – that’s the good news. Unfortunately, with low barriers to entry comes tons of competition, so it becomes harder to distinguish your business and win customers.As an entrepreneur with a service-based business (corporate ...

by Dana Brownlee  | October 05, 2016 06:00:00
Run & Grow

Why the Golden Rule must be practiced in business

Ethics are directly tied to a company's long-term success

“Treat others as you would want to be treated,” the Golden Rule is short, succinct and powerful.Having been taught this age-old concept from the time we were young, most of us recognize its place in our personal lives.When it comes to the world of ...

by Brenton Hayden  | September 14, 2016 02:00:00
Business Ideas

18 movies every entrepreneur should watch

Check if your favorite made it to the list!

 Yes, Hollywood may dramatize the plight of the entrepreneur. But sometimes, the best way to capture reality is through film. Wherever you are in your business venture, you can glean some insights from these 18 provocative and wildly entertaining films.Subject: Entrepreneurship1. is a 2001 documentary that ...

by Jacek Grebski  | August 03, 2016 06:00:00