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Run & Grow

5 tips to get your website ready for the holidays

Convert that heavy website traffic to holiday revenue

In recent years, the US retail industry has averaged more than three trillion dollars during the holiday season, which is nearly 20 percent of total annual sales. With more and more consumers turning to their desktops, laptops, tablets and mobile devices when it ...

by Jonathan Long  | September 03, 2016 12:00:00
Run & Grow

6 steps to prepare your online business for the holidays

Time to map out your digital campaigns to bring in the holiday revenues

Waiting too long to roll out your digital marketing campaign puts you at a severe disadvantage – you need to be ready to capitalize on the increased holiday traffic and the buying mindset of consumers during this period. They will be ready ...

by Jonathan Long  | August 30, 2016 02:00:00
News and Events

What makes a hit YouTube ad?

In the world of online videos, authenticity is still king, says a Google Philippines executive.

ALDUB SELLS. AlDub's quirky commercial for Tide laundry detergent landed on the 5th spot of the most recent YouTube Ads Leaderboard. It is hard to deny the impact of online videos. From short clips of pets doing crazy antics to tear-jerking ads of ...

by Toni Antiporda  | February 05, 2016 01:00:00
Business Ideas

Adwords for video helps you measure online impact

Building a brand online is about creating authentic connections with your audience.

Building a brand online is about creating authentic connections with your audience. Since launching AdWords for video last year, Google has helped more brands capture the power of sight, sound, and motion in a simple and easy way. Today, they are helping ...

February 06, 2013 10:00:00
Business Ideas

Guide for the first-time online advertiser

Don\\\'t forget to include relevant keyword variations such as colloquial terms, plurals, alternate spellings and synonyms.

The internet is increasingly the first stop of information for people looking to purchase anything for furniture to refrigerators, cars or even clothes. Research shows that in the Asia-Pacific region alone, around 65 percent of consumers surveyed conducted research online before purchasing ...

June 15, 2012 02:00:00
Business Ideas

4 free online tools for your business

Save on expensive business software with these precious finds online.

Despite the numerous ways Internet moguls are able to monetize what people consume online, there are still a handful of useful online tools (aside from Google Docs and Skype) available for free—collaboration platforms, customer generation tools, data recovery systems, among others. Most ...

by Lorela U. Sandoval  | June 13, 2012 10:00:00
Business Ideas

Top tips for the budding online marketer

What is the goal of your campaign?

With Mother’s Day coming up soon, it’s no wonder that Filipinos are turning to the internet to ensure they get the date right and track down the right gifts for their mothers. A look at Insights for Search shows that searches for ...

May 02, 2012 10:00:00
Business Ideas

Make Facebook work for your business (Part 2)

Facebook is an indispensable promotional and engagement tool for businesses of all types.

To say that Facebook has gone a long way from its 2004 launch is quite an understatement. More than 800 million active users access the social networking service through both desktop browsers and mobile apps (by its own estimation), which makes Facebook ...

by KC Calpo  | January 20, 2012 10:00:00
Business Ideas

Make Facebook work for your business (Part 1)

Everything that\\\'s posted on your account should spark meaningful conversations with your target audience and obtain valuable feedback.

To say that Facebook has gone a long way from its 2004 launch is quite an understatement. More than 800 million active users access the social networking service through both desktop browsers and mobile apps (by its own estimation), which makes Facebook ...

by KC Calpo  | January 19, 2012 09:00:00
Business Ideas

Thinking about mobile advertising? Here are 5 elements to consider

Should you utilize mobile advertising?

While it is still relatively unheard of in the Philippines, other Asian markets like Singapore, China, and Japan have already embraced mobile advertising.Research firm Gartner has projected mobile advertising budget in Asia Pacific and Japan to account for over 33 percent in ...

by Carlo P. Mallo  | September 14, 2011 12:00:00
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