Digital Marketing

The conference chairman sums up the highlights of the three-day mobile marketing summit

More than 2,500 participants attended the three-day digital congress of the Internet and Mobile Marketing Association of the Philippines (IMMAP) last October 11-13 at the Philippine International Convention Center. Known as DigiCon DX 2017, the conference had several sessions and panels that ...

It only takes 9 steps

When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money and quickly acquire more customers. What is marketing automation?In plain English, marketing automation refers to the technologies that enable you ...

Convert that heavy website traffic to holiday revenue

In recent years, the US retail industry has averaged more than three trillion dollars during the holiday season, which is nearly 20 percent of total annual sales. With more and more consumers turning to their desktops, laptops, tablets and mobile devices when it ...

It all depends on where your customers can be found

Facebook and Instagram are two out of the top 10 social media platforms. Facebook has 1.1 billion estimated monthly visitors, while Instagram has 500 million. These two platforms have similarities and differences. So building your business with Instagram or with Facebook might pan out differently.Here’s a ...

Time to map out your digital campaigns to bring in the holiday revenues

Waiting too long to roll out your digital marketing campaign puts you at a severe disadvantage – you need to be ready to capitalize on the increased holiday traffic and the buying mindset of consumers during this period. They will be ready ...

Businesses need to know what to post where

Nearly all marketers agree on the importance of social media marketing for business growth. And considering that 33 percent of millennials today say social media is one of their preferred channels for communicating with businesses, I expect it will become even more important over time.That said, ...

In the world of online videos, authenticity is still king, says a Google Philippines executive.

ALDUB SELLS. AlDub's quirky commercial for Tide laundry detergent landed on the 5th spot of the most recent YouTube Ads Leaderboard. It is hard to deny the impact of online videos. From short clips of pets doing crazy antics to tear-jerking ads of ...

Mobile commerce or 'mCommerce' is an emerging reality in digital marketing.

“Mobile-first will no longer be a visionary call. It is the emerging reality in digital commerce” says Orlanda B. Vea, Chief Wireless Advisor of Smart Communications, Inc. in his keynote speech at 2014’s Digital Commerce Summit.“Already, we are seeing some online stores ...

How important is analytics to marketing activities? Several experts clearly explain the importance of digital marketing analytics to businesses.

Celebrity entrepreneur RJ Ledesma shares the startup story of the famous night food market he co-founded and how his business endeavors are empowered by Globe myBusiness.

As a man of many talents - events host, TV personality, author, columnist, yoga instructor, public speaker, and an honorary vice-consul to Monaco - it’s only fitting that the business venture RJ Ledesma co-founded, Mercato Centrale, grew to be as unique and ...

How can a business owner or marketing strategist formulate an effective digital marketing plan? Here are some pointers when writing a digital brief.

In the course of writing the digital marketing plan for something broad as your business to something specific as your website, you will be tasked with a few needful things.In a recent lecture in the Certified Digital Marketer (CDM) Program, Rezza Custodio-Soriano, ...

Modern sites should adopt the responsive website design (RWD). By doing so, businesses can more effectively reach out to their target customers/consumers.

By 2015, expect smartphone penetration in the Philippines to reach 50%. This is according to a recent study by On Device Research, which surveyed 900 mobile internet users in the country, reports Mobext, a pure play mobile marketing agency in the Philippines.The ...

Businesses and marketers are advised to use data analytics to monitor as well as measure performance of marketing campaigns.

The 2014 CMO Pulse Survey was a two-month initiative of Korn Ferry, an executive research firm. They surveyed 215 Chief Marketing Officers (CMO) and Senior Marketing Executives who said data analytics was most helpful in measuring business outcomes of creative programs.Data analytics ...