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Startup Tips

3 ways to use the power of persuasion in your marketing

First, the basic: know what persuasion is not.

To fully understand what persuasion is, it helps to begin with what it is not.Derek Rucker is a professor of marketing at Northwestern's Kellogg School of Management whose research focuses on persuasion and consumer behavior. He is also the father of an ...

by Laura Entis  | January 22, 2016 02:00:00