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Run & Grow

How to Create a Viral Video Smash Hit

If your video evokes a positive emotion that can be tied back to your brand, you're on the right path

Is it possible to plan for and create a viral video, or does a video go viral spontaneously? Yes to both! Because the fact is, many user-generated videos are uploaded to YouTube and go viral thanks to the power of social media.Brands should ...

by Nathan Chan  | March 28, 2017 12:00:00
Startup Tips

A Guide To Rewarding Your Customers

Mobile and digital means to get your customers to buy again and again

Being a loyal customer, or a “suki” in sari-sari store parlance, has its perks. From a consumer perspective, we may think that we are getting the better end of the deal but being a suki to our favorite brands or stores is ...

by Nicai de Guzman  | March 15, 2017 11:00:00
Run & Grow

9 Sales and Marketing Tips for Startups

How you sell yourself is different than how you market yourself

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs -- all the time -- it can ...

by Mike Kappel  | January 27, 2017 12:00:00
News and Events

Put Your Money Where Your Marketing Is

Marketing budgets will see increased budgets in 2017, including a focus on digital marketing, a new study says

It wasn’t all that long ago that marketing experts were telling their clients that the Great Recession created great opportunities for companies brave enough to increase their investments in marketing.So, why are companies doing exactly the opposite now that the economy is ...

by Constance Aguilar  | December 27, 2016 12:00:00
Run & Grow

The 5 Marketing Trends to Keep Your Eyes on for 2017

From detailed content to innovative social-media campaigns, here are some trends to look out for in the upcoming year

As we’ve seen repeatedly this year, it’s always hard to predict the future. But companies try every year, from budget projections to planning marketing strategies. Though we’d all like to be clairvoyant enough to know what the next best thing will be, ...

by Small Business PR  | December 23, 2016 12:00:00
News and Events

Listen Up: Queen of Retail Talks Trends for 2017

Bricks-and-clicks strategies, pop-up stores and experiential marketing are things to watch out for next year

Retail is in revolution, and progressive ideas are coming to the market. These changes aim to evolve the shopping experience and redefine how we interact with our favorite brands.Faith Hope Consolo, renowned retail broker and consultant, has made it her life’s work to ...

by Amy Osmond Cook  | December 07, 2016 12:00:00
Run & Grow

3 ways for startups to master the art of emailing

Rule number one ”" be a real person

Chances are, your business needs something: more clients, members, customers, partners or publicity. Whether you have an in-house team or you hire a marketing company, you’ll want to create original, high-value content for those inevitable email campaigns. After launching our own company, we ...

by Phong Ly  | November 29, 2016 12:00:00
News and Events

How entrepreneurs can learn from Trump’s winning branding

Specialization is better than generalization, Trump teaches us

It doesn’t matter if you’re thrilled or outraged or something in between at seeing Donald Trump become the new president-elect of the United States. Objectively, Trump ran an impressive and surprising political campaign, and it’s because of his penchant for personal branding and ...

by Jayson Demers  | November 24, 2016 06:00:00
Run & Grow

5 writing tactics for making more business

Sharpen your marketing approach to connect with readers in a meaningful way

Are you molding someone’s belief to serve your own self-interest?The question puzzles entrepreneurs. Once they start evaluating their marketing approach on ethical grounds, as well they should, they understand their messages must fall clearly on the side of persuasion, not manipulation. It all comes down to intention. Problems arise when ...

by Yatin Khulbe  | November 12, 2016 12:00:00
Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Run & Grow

How you can build your personal brand ”" with science!

Make neuroscience work for you by choosing colors, fonts and imagery that push consumers to buy

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex – compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues. You can't control the ...

by Christina Baldassarre  | October 27, 2016 03:00:00
Business Ideas

14 easy, low-cost ways authors can promote their books

Book marketing doesn't have to cost thousands

In the book marketing world, what works today can be considered old news tomorrow and won’t work because ‘everybody’ is doing it. Some tactics continue to be effective over time. As a book publicist, I keep an eye out for the latest tips and ...

by Scott Lorenz  | October 23, 2016 06:00:00
Run & Grow

5 mobile musts for real estate marketing

Renters, buyers demand on-the-go tools for selecting where they'll put down roots

“Real estate is an inherently mobile industry which drives our mobile-first approach.”That’s Jeremy Wacksman, chief marketing officer of Zillow Group, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, “mobile-first” is applied to everything these days: e-commerce, retail, ...

by Aaron Orendorff  | October 09, 2016 12:00:00
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