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Run & Grow

How Pokémon GO might be toxic for your business

3 reasons why you probably should avoid pouncing on the frenzy

Topping 15 million downloads on Apple’s App Store and Google Play less than two weeks after its launch, users are downloading the game and using it. According to iOS usage data, users spend an average of 33 minutes a day playing the game – 50 percent more time ...

by Diana Mitchell  | August 25, 2016 04:00:00
Run & Grow

Millennial market wants "authenticity" in food and beverage

Classic brands like Coca-Cola and Starbucks scored high

Two national ethnographic studies in the US examined the media habits of millennial food and beverage consumers and found out that this market prefers brands that project authenticity, which is defined by simplicity and consistency, according to US-based brand strategy firm Watershed ...

by Entrepreneur Staff  | July 23, 2016 04:00:00
Startup Tips

Looking for a business solution? Analytics is the key

How important is analytics to marketing activities? Several experts clearly explain the importance of digital marketing analytics to businesses.

by International Institute of Digital Marketing  | November 07, 2014 06:00:00