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Run & Grow

3 ways for startups to master the art of emailing

Rule number one ”" be a real person

Chances are, your business needs something: more clients, members, customers, partners or publicity. Whether you have an in-house team or you hire a marketing company, you’ll want to create original, high-value content for those inevitable email campaigns. After launching our own company, we ...

by Phong Ly  | November 29, 2016 12:00:00
News and Events

How entrepreneurs can learn from Trump’s winning branding

Specialization is better than generalization, Trump teaches us

It doesn’t matter if you’re thrilled or outraged or something in between at seeing Donald Trump become the new president-elect of the United States. Objectively, Trump ran an impressive and surprising political campaign, and it’s because of his penchant for personal branding and ...

by Jayson Demers  | November 24, 2016 06:00:00
Run & Grow

5 writing tactics for making more business

Sharpen your marketing approach to connect with readers in a meaningful way

Are you molding someone’s belief to serve your own self-interest?The question puzzles entrepreneurs. Once they start evaluating their marketing approach on ethical grounds, as well they should, they understand their messages must fall clearly on the side of persuasion, not manipulation. It all comes down to intention. Problems arise when ...

by Yatin Khulbe  | November 12, 2016 12:00:00
Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Business Ideas

The hall of fame of holiday marketing campaigns (Infographic)

Be inspired to craft your own memorable retail messaging this year

The holidays signal a change in consumer behavior. Buying increases near parallel with a little R&R and family time. This means more people are watching –– just like Santa does all year –– to see which ads strike their festive chord.Holiday marketing campaigns ...

by Tracey Wallace  | October 30, 2016 07:00:00
Run & Grow

How you can build your personal brand ”" with science!

Make neuroscience work for you by choosing colors, fonts and imagery that push consumers to buy

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up 30 percent of the cerebral cortex – compared with 8 percent to decode input from your sense of touch and 3 percent devoted to sorting out auditory cues. You can't control the ...

by Christina Baldassarre  | October 27, 2016 03:00:00
Run & Grow

Exclusive: The President’s social media guy explains the Duterte branding strategy

Pompee La Viña points out how their campaign's marketing tactics can be useful to businesses

While he continues to earn disapproval for it, the curse-laden expressiveness of President Rodrigo “Digong” Duterte is not without merits in the fields of branding and marketing.This, at least, was the observation Pompee La Viña, Duterte’s social media director during the last ...

by Angelo Cantera  | October 04, 2016 05:00:00
Run & Grow

Are you making any of these 6 marketing mistakes?

There is no one-size-fits-all approach to marketing

I recently hit a wall in one of my businesses, recognizing that I was making some critical marketing mistakes. But until that moment, I hadn't realized that I myself was an offender. Credit the power of networks: I had the perfect contact in ...

by Darrah Brustein  | September 22, 2016 12:00:00
Run & Grow

7 ways to build hype before your business launches

Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!

You’ve been prepping for months – maybe even years – and your new business is finally starting to take shape. Chances are, you're getting extremely nervous about whether or not your startup will be successful. You can have the most groundbreaking product or service ...

by Sheila Eugenio  | September 09, 2016 08:00:00
Run & Grow

How to calculate ROI for your content marketing campaign

While some elements cannot be quantified, you can still work with a formula

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential to bring enormous returns. And all ...

by Jayson Demers  | September 01, 2016 06:00:00
Run & Grow

5 ways you can be misled by internet marketing

Harsh truths about this marketing realm that we rarely talk about

Everywhere you look, you are inundated with advertising for various products and services from internet marketers. You can't scroll through Facebook without seeing an ad for some webinar that promises the secret system to make six or seven figures with their signature offering. You ...

by Kimanzi Constable  | September 01, 2016 05:00:00
Franchising

FranchiseTalk: 6 steps to convert your business into a winning franchise

Want to finally franchise your business? Get started with these pointers.

After years of running a successful business, you finally want to give franchising a shot. After all, franchising can help your business reach national and even global heights using the time, resources, and manpower of other people.But, like most first-time franchisors, you ...

by Sam Christopher Lim  | August 25, 2016 07:00:00
News and Events

CPK Philippines honors its 18th year with National Pizza Day

Buy one, take one from five California Pizza Kitchen flavors

If California Pizza Kitchen was a girl, she’s now entering adulthood. The franchise celebrates its 18th year in the Philippines, and rightfully with a two-day observance of National Pizza Day.The American brand’s Filipino franchisee Global Restaurants Concepts Inc. CEO Archie Rodriguez said ...

by Elyssa Christine Lopez  | July 27, 2016 05:00:00
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