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Run & Grow

Head start: How to jumpstart your 'mCommerce'

Mobile commerce or 'mCommerce' is an emerging reality in digital marketing.

“Mobile-first will no longer be a visionary call. It is the emerging reality in digital commerce” says Orlanda B. Vea, Chief Wireless Advisor of Smart Communications, Inc. in his keynote speech at 2014’s Digital Commerce Summit.“Already, we are seeing some online stores ...

by International Institute of Digital Marketing  | July 10, 2015 07:00:00
Business Ideas

A new place for your ads

The future is in mobile marketing.

Aside from new locations, entrepreneurs are also on the prowl for new marketing platforms. Look no further as the new platform that you are looking for might be in the very gadget that you have in your palms right now -- your ...

November 25, 2011 06:00:00
Business Ideas

Thinking about mobile advertising? Here are 5 elements to consider

Should you utilize mobile advertising?

While it is still relatively unheard of in the Philippines, other Asian markets like Singapore, China, and Japan have already embraced mobile advertising.Research firm Gartner has projected mobile advertising budget in Asia Pacific and Japan to account for over 33 percent in ...

by Carlo P. Mallo  | September 14, 2011 12:00:00