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Run & Grow

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Developing an engaged customer base is the goal

Sometimes in marketing, the word “traffic” has a bit of a bad rap, calling to mind images of rush-hour motorists passing billboard after billboard. With roadside billboards, the equation is fairly simple. The more traffic there is on the road, the more billboard impressions ...

by Jacob Baadsgaard  | January 19, 2017 12:00:00
Run & Grow

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow

Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that ...

by Rocco Baldassarre  | January 10, 2017 12:00:00
Run & Grow

How to build your own online community

Microsoft's purchase of LinkedIn signals changes that make these times ripe for creating dedicated platforms

Over the past decade, many small businesses and startups have relied on LinkedIn’s groups as places where they could build community among their customers. And they were smart to do that. These groups, and the engagement they created with customers, were key ...

by Rob Wenger  | September 14, 2016 02:00:00
Run & Grow

5 tips to get your website ready for the holidays

Convert that heavy website traffic to holiday revenue

In recent years, the US retail industry has averaged more than three trillion dollars during the holiday season, which is nearly 20 percent of total annual sales. With more and more consumers turning to their desktops, laptops, tablets and mobile devices when it ...

by Jonathan Long  | September 03, 2016 12:00:00
Run & Grow

The right (and wrong) way to do social media

Businesses need to know what to post where

Nearly all marketers agree on the importance of social media marketing for business growth. And considering that 33 percent of millennials today say social media is one of their preferred channels for communicating with businesses, I expect it will become even more important over time.That said, ...

by Aaron Agius  | August 04, 2016 09:00:00
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