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FirstDibs in Marketing for Entrepreneurs

Doing the math on business hybrids

Many entrepreneurs are lured to the idea of combing two distinct and unrelated businesses into a single venture. Should you give in to that?

Dear Amor,My partner wants us to start planning on running a startup coffee and tea place, but I kind of want a place that offers nail and spa service. Is it possible to combine both? Do we have a chance at making ...

by Amor Maclang  | October 07, 2014 10:00:00
Startup Tips

Build a winning team

Building a reliable sales team can be an effective business strategy. Here are effective tips when hiring and training your sales people regardless of industry or scale.

As founder of a startup, an entrepreneur is everything—chief executive, operations manager, finance officer, human resources head, and top salesman. But when the time comes that there are just too many sales a one-man army could handle, it’s time to call in ...

by Jimbo Owen B. Gulle  | January 22, 2014 07:00:00
FirstDibs in Marketing for Entrepreneurs

How to be your own digital strategist

The Internet is a very crowded venue, but it is nevertheless full of opportunities especially for individuals and businesses that intend to use it to generate sales. How to get noticed online, particularly in the social media? Stand out from the rest through these three effective ways.

Dear Amor,I’ve been curious about how brands and individuals can get noticed through the Internet, particularly via social media. I realize that everyone must want to do this and that it’s a crowded market out there, but do you have any advice ...

by Amor Maclang  | January 22, 2014 12:00:00
Business Ideas

Like a marriage

In business, just like in marriage, these four factors are necessary to ensure success

Starting a business is like getting married—you have to know what you’re getting into. Here’s how to make a perfect match in profit heaven, marked by these four C’s:Photo: Kai HuangThis story was originally published in the April 2012 issue of Entrepreneur ...

by Ieth Inolino  | December 23, 2013 12:30:00
Finance

Credit card capital

Here's an effective business plan for borrowing funds from your plastic card and for avoiding unmanageable debt

by Henry C. Ong  | December 20, 2013 08:00:00
Startup Tips

What do I need to do to make my business successful?

Three tips on how to make your business successful.

Oftentimes, would-be entrepreneurs have great ideas for potential businesses but become paralyzed and easily discouraged when it comes to actual planning and implementation. Entrepreneur.com.ph asked U.S. certified life coach Andrea Goseco for tips on how entrepreneurs can overcome mental roadblocks commonly associated ...

by Andrea Goseco  | August 14, 2013 10:00:00
Startup Tips

10 things to consider when putting up a coffee shop

A chef and coffee bar owner shares his personal essentials to brewing business success.

That lovely feeling you have when you’re enjoying a good cup o’ joe at a cozy coffee shop? It’s actually built upon an intricate foundation revolving around a well-developed concept.1. ConceptChef Anthony Yupangco, owner of coffee bar Tutto Domani in Makati, can’t ...

by Stephanie F. Esguerra  | June 25, 2013 09:00:00
Startup Tips

What to do with your great business idea

Are you simply following a fad or blazing the trail for the next big thing?

When out shopping or dining, look for the long queues and you would find business concepts that have made it, or so some people would think. Smart entrepreneurs, however, know that long queues must happen frequently enough and long enough for the ...

May 24, 2013 10:00:00
Startup Tips

Are you ready to be an entrepreneur?

The time is now—to start a business, that is. Why is that? Well, there’s no better time to start anything than the present moment. And we’re not just saying that because the New Year is just around the corner, which always lends ...

December 11, 2012 10:00:00
Startup Tips

Why starting a business is like getting married

Before you plunge into business, make sure you have these four Cs down pat.

Starting a business is like getting married—you have to know what you’re getting into. Here’s how to make a perfect match in profit heaven, marked by these four C’s: COMPATIBILITYJust as you look for something in common with your future mate, your business ...

by Ieth Inolino  | September 19, 2012 02:00:00
Business Ideas

Plan C: What do you do when it all falls apart?

What do you do when even your contingency plan falls apart? Here are a few tips on how to get back on your feet.

Goal-setting and planning allow individuals and companies to make things happen, stay ahead of the game, and exceed past achievements. You’ve given up your dreary job, embarked optimistically on your Plan B, but even that doesn’t work out. What do you do?Vicente ...

by Kristina Mae R. Ombao  | September 17, 2012 01:00:00
Business Ideas

3 tips for first-rate customer service

Hotel director of a luxury liner details what it takes to satisfy demanding guests.

Norman Rafelson had been managing one of the world’s top luxury hotels for 30 years until he decided to jump ship, joining Silversea Cruises as hotel director of Silver Spirit. But whether it’s a posh hotel or cruise line, a manager catering ...

by Bernadette Reyes  | July 10, 2012 02:00:00
Startup Tips

Useful advice on how to survive a seasonal business

The Philippines enjoys reasonably good weather all year round, with some months being a bit cooler or hotter than the others. For this reason, businesses here are not too affected by the change in season, unlike those in other countries with marked ...

by Jennifer Gulle  | July 04, 2012 07:00:00
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