th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg
 
Run & Grow

Redesign your product to spark a price revolution

Here are the 3 ways

 With price-simplifying, price is the strategy. Everything else is tactics – the means to arrive at the target price. Price-simplifying rests on the observation that if you can halve the price, your market will more than double (and may well increase by ...

by Richard Koch  | November 30, 2016 12:00:00
Startup Tips

Why some prices are more right than others

Here are factors that determine what your most attractive price is

The whole field of marketing is strongly based in psychology. And this is absolutely true when it comes to pricing strategy.We’re all familiar with price tags that read US$ 9.99 or US$19.99. Do these really move more product than tags reading US$ ...

by Craig Simpson  | September 19, 2016 08:00:00
Startup Tips

The 4 easiest ways to make your business make more money

Is the business earning? You’re in business only if your answer is ”?"yes”.

Every entrepreneur goes into business for the purpose of making profit. You need to make a profit. Otherwise, you’re not a business – you’re a charity.Still, despite this obvious rule, some wannabe entrepreneurs get lost along the way. They get caught up in the "busyness" of ...

by Sujan Patel  | August 18, 2016 02:00:00
Run & Grow

5 strategies of psychological pricing

All the top tricks explained simply

We are all in business to solve problems, add value and make a profit -- tasks which involve pricing your product or service. But how do you effectively price your product or service to increase sales and make more money with little or no ...

by Pius Boachie  | July 23, 2016 05:00:00
Startup Tips

Pricing lessons learned from a Vegas prostitute

Lesson no. 1: Know your value.

I love pricing. I also love going to Las Vegas, especially when it is to attend a pricing conference. True, that’s not the reason most people visit, but then most people are not as passionate about pricing.On this particular trip, it was ...

by mark stiving  | April 19, 2016 11:00:00
FirstDibs in Marketing for Entrepreneurs

On working with perceptive value

Beyond any product or service, it is the perceptive value of a brand that determines its worth in the market. Here are important points to take note of.

Dear Amor,I'm a bag designer bent on making a dent in the fashion industry. I've worked on my bags' designs diligently and even studied trends abroad. The materials are all durable, but I think they're still pale in comparison to what designer ...

by Amor Maclang  | November 05, 2014 11:00:00
Finance

Financial adviser: Best value

Are you considering buying an existing business? Before going further, be sure it is priced fairly. Here are insights that can serve as your guide.

Q: A friend is urging me to buy her laundry business along España in Quezon City, but I don’t really know how to evaluate whether the price she gave me is fair. How do I know if the price is right? A: ...

by Henry C. Ong  | July 03, 2014 12:00:00
Startup Tips

Effective pricing: Factors to be considered

How should entrepreneurs put price tags on their products/services? Here are the factors that have to be considered for effective pricing.

by Christele J. Amoyan  | May 09, 2014 08:00:00
Finance

Pricing that attracts

Retailing in a very competitive environment is not for the faint of heart. Here's how to play the pricing game.

by Henry C. Ong  | April 15, 2014 04:00:00
Startup Tips

How much should I pay retailers for selling my product?

How much of your profits should go to your distributor?

Q: How much should I pay retailers for selling my product? I want to start selling my handmade jewelry in boutiques, but I do not know how much of the profits should go to the owner of the shop. A:Before distributing your ...

by Henry C. Ong  | January 17, 2013 02:00:00
Business Ideas

Retail therapy

Ever wonder about what motivates us to buy and spend? These books explain the whys and hows of consumer behavior.

Ever wonder about what motivates us to buy and spend? These books explain the whys and hows of consumer behavior.Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer and Beyond by Paco Underhill (Simon and Schuster, ...

by Vincent Coscolluela  | November 27, 2012 03:00:00
Franchising

Your franchise pricing strategy

After preparing your business for franchising, price your franchise according to the value you give to would-be franchisees.

After preparing your business for franchising, price your franchise according to the value you give to would-be franchisees.Q: Is there a way to figure out how much in franchise fees I should charge? I’m planning to franchise my growing perfume business, but ...

by Henry C. Ong  | November 19, 2012 01:00:00
Business Ideas

How do I find the right price my product?

Learn the secrets to finding the profitable price for your product.

When selling a product, food and otherwise, you have to ensure sufficient earnings to cover your costs. Any income made beyond the production cost is considered profit. Before pricing your product, however, you must know certain basic terms:Fixed costs (FC). Expenses that ...

by Rocel Ann G. Junio  | March 05, 2012 01:00:00
Close