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Run & Grow

Corporate social responsibility can give entrepreneurs an edge

Businesses can actually profit from giving back

Corporate social responsibility (CSR), the term given to companies’ efforts to deliver economic, social and environmental benefits alongside great products and services, is not always a favorite topic in business meetings.The idea of “giving back to the community” certainly has its appeal, and there’s ...

by Steven Kaufman  | September 15, 2016 06:00:00
Run & Grow

How to build your own online community

Microsoft's purchase of LinkedIn signals changes that make these times ripe for creating dedicated platforms

Over the past decade, many small businesses and startups have relied on LinkedIn’s groups as places where they could build community among their customers. And they were smart to do that. These groups, and the engagement they created with customers, were key ...

by Rob Wenger  | September 14, 2016 02:00:00
Startup Tips

3 tips for writing unforgettable PR messages

Leave a lasting impression by adapting these three PR-writing techniques.

Want to handle media interviews with greater confidence? Want to deliver more persuasive presentations? Want to write more effective PR copy and social media posts?The following approaches will help you stay on point—whether you’re crafting a speech or drafting a news release:1. Persuade ...

by Brian Pittman  | June 05, 2015 02:00:00